Marketing Analyst

• Support data-driven decision-making by analyzing business, public, and open source data
• Create accurate and insightful reports
• Develop dashboards and visualizations
• Conduct regular data audits to ensure data integrity
• Design dashboards and reports to track performance using relevant tools (e.g., Tableau, Power BI, Qlik)

Senior Analyst – Marketing Insights

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Maintains and enhances marketing analytics dashboards and reporting infrastructure across multiple channels using GA4, Looker Studio, Tableau, Power BI, or similar business intelligence platforms.
• Analyzes marketing performance across paid social, paid search, email, affiliate, organic search, and ecommerce channels to evaluate campaign effectiveness and return on investment.
• Manage Google Tag Manager (GTM), including creation, testing, deployment, and governance of tags, triggers, and variables.
• Develops reporting that tracks key performance indicators including ROAS, ROI, customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate, retention, and customer engagement.
• Conducts attribution modeling and customer journey analysis to identify the marketing touchpoints that drive customer acquisition and conversions.
• Prioritizes analytics requests, communicates findings to stakeholders, and ensures reporting deliverables are completed accurately and on time.
• Configure event tracking for new website features, product launches, and marketing campaigns.
• Maintain documentation of tracking specifications and implementation standards.
• Conducts market, customer, campaign, and competitive analyses to identify trends, opportunities, and business risks.
• Translates complex datasets into clear reports, dashboards, and presentations for business leaders and executive stakeholders.
• Collaborates cross-functionally with Marketing, Ecommerce, Finance, Technology, Product Development, and Data teams to support strategic initiatives and business planning.
• Monitors website performance, customer behavior, and landing page effectiveness to identify optimization opportunities.
• Stays informed on industry trends, analytics best practices, and emerging technologies to improve reporting capabilities and business insights.
• Performs other related duties as assigned by the supervisor.

• Develop and manage a global market intelligence database covering surgical procedures, customers, pricing, and competitors (market data only) o This role does not include any sales data/analytics or any product forecasting
• Generate actionable insights from global data and deliver executive-level dashboards, reports, and strategic recommendations
• Conduct market sizing analysis (TAM/SAM/SOM) and assess macro trends, regulatory factors, and growth drivers
• Serve as primary liaison for external market data providers (ECRI, IMS/IQVIA, Clarivate, and others) and manage vendor relationships
• Lead North America annual pricing process and be SME for global pricing corridors & governance
• Monitor the competitive landscape and deliver structured competitive intelligence
• Project manage global strategic planning process and support portfolio & growth strategy decisions
• Support development of business cases for new markets, product launches, partnerships, and investment opportunities
• Lead global engagement forums and drive cross-regional alignment on insights, priorities, and performance
• Establish and enforce global data governance standards, ensuring data quality, consistency, and integrity across systems
• Drive adoption of analytics tools, dashboards, and self-service reporting across regions
• Oversee marketing analytics infrastructure, including CRM, automation platforms, and attribution frameworks in partnership with IT

Global Marketing Analyst

• Support quality control processes to ensure accurate and timely inventory creation for lease turn ins and repossessions, reducing delays in reconditioning and sales readiness.
• Partner with sales team to advance continuous improvement initiatives using performance analytics, root cause reviews, and targeted feedback.
• Manage updates to operational procedures in Compass, maintaining version control and supporting cross team alignment as processes changed.
• Direct monthly corporate audits and manage cross functional preparation, documentation accuracy, and organizational readiness.
• Maintain Remarketing and Asset Management policies by managing updates within the enterprise repository and helping ensure teams adhered to evolving processes.
• Evaluate NASC workflows for compliance, operational soundness, and cross team impact, approving changes prior to publication.
• Oversee creation and delivery of training programs to ensure all operational teams remain compliant and capable of executing policy updates smoothly.
• Design, implement, and supervise monthly inventory audit cycles to ensure accurate, reliable data flow between Asset Management, NASC, and vendor partners.
• Lead bi annual ICS evaluation programs—including testing, documentation, and remediation—to support enterprise risk management.
• Act as the primary point of contact for audit inquiries, corrective action planning, and timely closure of identified gaps.
• Champion enhancements within ALFA, PEGA, FORMS, and related systems by identifying modernization opportunities and prioritizing requirements with IT and leadership.
• Oversee user acceptance testing strategy and execution, ensuring system updates meet business needs, reduce manual work, and improve reporting accuracy.
• Maintain ongoing system evaluation to ensure Asset Management and Remarketing leadership have trusted, actionable KPI reporting.
• Own the generation, accuracy, and governance of reporting used by Asset Management leadership for reserve management and performance planning.
• Oversee the review and exception handling of operational reports (e.g., Expense After Disposal, reconditioning invoices, RISC discrepancy reports) ensuring timely resolution and proper accounting.
• Manage high risk administrative processes—purchase order oversight, Do Not Meet Reserve governance, legal hold compliance—ensuring adherence to corporate controls and timely execution.

Remarketing Analyst

• Work within a team of 3-5, managing 4-5 accounts to drive client success across online platforms.
• Collaborate with a Performance Marketing Supervisor to optimize budget allocation, create impactful ad copy, enhance sales strategies, handle complex issues, explore new platforms, provide detailed client reports, participate in strategic planning, and maintain client communications.

Marketing Analyst jobs in North Carolina

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Senior Analyst – Marketing Insights

Business Development Analyst

Marketing Analyst

Global Marketing Analyst

Remarketing Analyst

Performance Marketing Analyst