Marketing Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling.
• Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations.
• Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.).
• Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics.
• Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years.

Senior Analyst, Marketing Operations

• Develop, implement, and oversee various marketing communication strategies.
• Collaborate with agency partners and FDM teams to ensure consistent messaging across communication channels.
• Attract and maintain a customer base by conveying product and service value.
• Enhance brand awareness and drive engagement to contribute to company growth.

Marketing Analyst jobs in Florida

See all jobs on JobTailor

Business Development Analyst

Senior Analyst, Marketing Operations

Integrated Marketing Analyst