Marketing Analyst

• Develop, implement, and oversee various marketing communication strategies.
• Collaborate with agency partners and FDM teams to ensure consistent messaging across communication channels.
• Attract and maintain a customer base by conveying product and service value.
• Enhance brand awareness and drive engagement to contribute to company growth.

Integrated Marketing Analyst

• Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent
• Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging (or lack thereof)
• Translate complex data into clear, human-centered insights that influence lifecycle marketing strategy, campaign design, experimentation, and prioritization
• Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation
• Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical stakeholders

Senior Marketing Analyst, Customer Behavior – Lifecycle

• Partner with senior marketing analysts, engineering, and strategy teams to define, validate, and enable customer-level behavioral signals and attributes across our CDP.
• Support lifecycle marketing initiatives by providing behavioral insights for targeting, segmentation, and personalization.
• Act as SME on customer activity data, connecting disparate data sets to answer questions on ecommerce customer behavior across the enterprise.
• Define standards to monitor and maintain overall marketing database health, including subscriber validity, engagement signals, and suppression logic.
• Own the advancement of AI capabilities for the Customer Operations Lifecycle Marketing team, identifying and piloting opportunities to apply AI/ML to day-to-day operations and analytics.
• Create clear summaries, visuals, and readouts that make complex behavior easy to understand for non-technical stakeholders.

Marketing Analyst, Customer Behavior & Lifecycle

• As a Senior Marketing Analyst, you will be a key contributor to our marketing analytics initiatives, transforming intricate data into clear, actionable insights for our clients
• Strategically own client projects, developing innovative, high-impact data solutions that empower marketers to enhance performance, personalization, and ROI
• Develop quantitative analysis, dashboards, and ad hoc reporting to demonstrate the performance of key business initiatives and identify areas for optimization
• Synthesize complex analytics into compelling top-level findings for presentations to senior marketing executives
• Build things and seeing your ideas through to the end-product, whether it’s a Tableau dashboard, an Excel output, or an elegant SQL code solution

Senior Marketing Analyst

• Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth.
• Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines.
• Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals.
• Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization.
• Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence.
• Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach.
• Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives.
• Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness.
• Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention.
• Work directly with analysts to provide more in-depth analysis and insights to deliver against business goals.

Email Marketing Analyst

• Develop, implement, and maintain personalized, journey-based and trigger-based marketing campaigns that guide customers from awareness to booking and loyalty.
• Design lifecycle communications that influence demand, support pricing adoption, and accelerate digital reservations.
• Partner with marketing and CRM teams to execute targeted lifecycle programs across digital channels.
• Build and execute lifecycle campaigns within CRM and marketing automation platforms, including designing and developing email and digital assets using HTML code, while configuring campaign triggers, segmentation rules, and communication workflows.
• Manage campaign scheduling, testing, and deployment across email and digital channels.
• Use defined customer personas and journey maps to design campaigns aligned to key decision points in the customer lifecycle.
• Identify friction points and opportunities within the digital journey to improve engagement and conversion, based on behavioral data and campaign performance.
• Conduct A/B testing on messaging, timing, and audience segmentation to improve engagement and conversion.
• Continuously optimize campaigns based on performance data and customer behavior insights.
• Apply customer segmentation strategies to tailor communications and develop messaging based on customer type, behavior, and preferences.
• Enable personalized digital experiences that increase engagement and strengthen customer relationships.
• Support broader B2B marketing initiatives by aligning lifecycle campaigns with brand storytelling and industry engagement.
• Coordinate with marketing teams on integrated campaigns tied to new offerings, share of wallet growth, customer acquisition, loyalty programs, awareness and digital capabilities.
• Monitor campaign performance and customer engagement metrics to identify opportunities for lifecycle effectiveness through testing and optimization
• Translate data into clear and compelling insights for digital experience, product teams, and business that inform future campaigns and journey enhancements.

See all jobs on JobTailor

Integrated Marketing Analyst

Senior Marketing Analyst, Customer Behavior – Lifecycle

Marketing Analyst, Customer Behavior & Lifecycle

Senior Marketing Analyst

Email Marketing Analyst

Lifecycle Marketing Analyst