Marketing

• Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more.
• Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth.
• Maintain a company-wide campaigns calendar, including local and global campaigns.
• Collaborate across teams to help optimize and potentially combine campaigns under one central theme.
• Copywriting and proof-reading campaign related communications.
• Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Innovate and implement test-and-learn strategies along with delivering results.
• Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns

Marketing · Taiwan Jobs