Marketing

• Lead Creative Output: Deliver end-to-end brand identities and integrated marketing campaigns for multiple concurrent projects.
• Concept-First Design: Create work that is rooted in strategy, ensuring every visual element serves a specific project goal.
• Storytelling & Narrative: Use high-level design craft to translate brand stories into compelling visual experiences.
• Multidisciplinary Collaboration: Work in tight-knit squads with copywriters, producers, and developers to bring ideas to life.
• Communication: Present designs and rationale confidently to internal teams and clients alike.
• Quality Control: Maintain an uncompromisingly high bar for execution and attention to detail.
• Dynamic Workflow: Respond to feedback with speed and precision, iterating on designs to reach the best possible outcome.

Senior Designer – Marketing

• Plan, build, and optimize Meta Ads campaigns across Facebook and Instagram
• Directly manage campaign structure, audience targeting, creative testing, budget allocation, bid strategies
• Monitor and optimize KPIs including: ROAS, CPA, CTR
• Identify performance issues quickly and continuously improve campaign profitability and scalability
• Build and manage email marketing campaigns, including: Automated flows, Broadcast campaigns, Segmentation, A/B testing
• Operate platforms such as: Klaviyo, Omnisend, Mailchimp, GoHighLevel (GHL)
• Create and edit visual assets for: Paid ads, Social media, Email marketing campaigns
• Write ad copy, email content, and marketing messaging
• Provide weekly reporting with clear performance insights and recommendations
• Analyze campaign data and identify opportunities for scale and optimization

Marketing Manager

• Manage and execute digital marketing initiatives across multiple brands
• Plan, build, and optimize Meta Ads campaigns across Facebook and Instagram
• Manage campaign structure, audience targeting, creative testing, budget allocation, and bid strategies
• Monitor and optimize KPIs including: ROAS CPA CTR
• Identify performance issues quickly and continuously improve campaign profitability and scalability
• Build and manage email marketing campaigns, including automated flows, broadcast campaigns, segmentation, and A/B testing
• Create and edit visual assets for paid ads, social media, and email marketing campaigns
• Write ad copy, email content, and marketing messaging
• Provide weekly reporting with clear performance insights and recommendations
• Analyze campaign data and identify opportunities for scale and optimization

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