Marketing

• Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region.
• Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities.
• Lead B2B marketing initiatives in close collaboration with the Business Development Team - including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs.
• Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals.
• Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI.
• Develop, localize, and maintain marketing materials and tools, while contributing to the creation of partner development resources by representing regional market needs and specificities.
• Oversee the implementation of marketing policies within the distribution network, ensuring all partners receive and effectively utilize marketing assets and materials provided by Ajax HQ.
• Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team to influence strategic direction.
• Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities and strategies for increasing Ajax’s market share.
• Collaborate closely with partner marketing, product, and sales teams to strengthen Ajax’s brand presence and drive sustainable sales growth.
• Coordinate effectively across internal and external stakeholders, ensuring consistent communication and seamless execution of all marketing initiatives.

B2B Marketing Specialist – CIS Region

• Upskill local marketing community & outcomes through DATA, capabilities, and tech-augmented solutions.
• Leverage tech-augmented solutions to ensure rigorous prioritization and OU-Market and cross-functional wiring across different processes (innovation, ABP (annual business plan), Flywheel).
• PMO (project management officer) for prioritization, ABP, Calendar, Innovation, Flywheel factory.
• Deploy marketing capabilities agenda especially acting as COE (Center of excellence) for Data & AI literacy.
• Lead market orchestration and backlog management, including workflow, marketing operations, and planning.
• Deploy tech-augmented ways of working.

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B2B Marketing Specialist – CIS Region

Senior Manager, Marketing Orchestration, Caucasus and Central Asia