Lead Generation

• Build and optimize lead generation funnels across multiple channels
• Use AI tools to improve marketing workflows, automation, and campaign performance
• Launch, test, and refine outbound and inbound growth campaigns
• Track funnel performance and identify conversion bottlenecks
• Create and manage lead nurturing systems and follow-up sequences
• Collaborate on positioning, messaging, and growth strategy
• Analyze campaign data and turn insights into action
• Continuously experiment with new AI-driven marketing tactics and tools

Growth Lead Generation Strategist

• Build and maintain the company’s core prospect and contact database.
• Identify and pull large-scale prospect lists based on Ideal Customer Profiles (ICPs).
• Utilize internal and external tools to enrich thousands of records with firmographic, technographic, lead scoring, and contact data.
• Cleanse large datasets to remove duplicates and inaccuracies.
• Develop process to re-score, rest, and re-distribute prospects.

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Growth Lead Generation Strategist

Sales Analyst, Prospecting and Pipeline