Influencer Marketing

• Influencer Sourcing & Partnerships: Identify, vet, and secure influencer partnerships that align with the brand’s values, aesthetic, and growth objectives. Build and maintain a pipeline of high-quality creators.
• Creator Relationship Management: Manage all influencer relationships end-to-end, from outreach through onboarding, campaign execution, and ongoing communication.
• Contract Negotiation: Negotiate influencer agreements, rates, and deliverables on behalf of the company, including whitelisting terms and content usage rights.
• Affiliate Program Management: Develop and manage the company’s affiliate program, including recruiting affiliates, setting commission structures, and optimizing program performance.
• TikTok Shop & TikTok Affiliates: Manage the company’s TikTok Shop presence, including onboarding and managing TikTok Shop affiliates and coordinating affiliate-driven content to maximize sales.
• Compliance & Brand Alignment: Coordinate with internal teams and external agencies to ensure all influencer and affiliate content aligns with brand guidelines, platform requirements, and regulatory obligations, including FTC endorsement disclosure compliance.
• Paid Media Campaigns: Oversee paid media campaigns utilizing influencer content, including Meta partnership ads and TikTok Spark Ads. Ensure whitelisting access is secured and creative is deployed effectively.
• Performance Reporting: Track and report on influencer and affiliate campaign performance and return on investment, using data to inform strategy and optimize spend.
• Platform & Tool Management: Evaluate and manage third-party platforms and tools used to support influencer and affiliate operations.

Influencer Manager

• Create and produce short-form video and image content for Instagram that feels real and relatable to parents
• Maintain a clear, warm, non-salesy brand voice that builds community and trust over time
• Handle all aspects of content scheduling, captioning, thumbnail selection, and publishing
• Build and manage an ongoing network of influencers, parent creators, and UGC contributors
• Develop a sustainable content flywheel so the brand consistently publishes fresh, authentic content
• Lead Instagram as the primary growth channel — owning follower growth, engagement, and reach
• Develop and execute a content calendar that serves both community building and subscription conversion
• Continuously test, learn, and optimize based on platform performance data
• Work asynchronously within a globally distributed team, with clear communication and reliable delivery
• Operate as a self-directed owner — bringing ideas, flagging issues, and delivering without needing prompting

Digital Content, Influencer Marketing Manager

• Create engaging vertical videos aligned to brand strategy and audience
• Script light talking points or full voiceover where needed (clear, natural delivery)
• Film product features, use-cases, and lifestyle content in a relatable style
• Edit and format content for TikTok/IG (captions, cover frames, pacing)
• Communicate proactively on timelines, approvals, and revisions
• Contribute creative concepts regularly (new angles, hooks, formats)

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Influencer Manager

Digital Content, Influencer Marketing Manager

Social Content Influencer – TikTok, Instagram Reels