Influencer Marketing

• Lead creator sourcing and recommendations: identify high-fit creators across YouTube, Instagram, TikTok, and Twitch using multi-dimensional scoring (audience demographics, engagement quality, content authenticity, brand safety, and strategic campaign alignment)
• Develop and apply consistent evaluation frameworks that go beyond surface metrics to assess true creator-game fit
• Monitor gaming content trends and emerging creators to identify partnership opportunities
• Direct other team member(s) on pipeline research and data collection while owning the strategic assessment and prioritization
• Own all creator deal structures: determine deliverable scope, usage rights, timeline requirements, and propose rates using established frameworks
• Lead creator negotiations independently: scope deliverables, align on timelines, determine fair rates, negotiate usage rights, and close agreements
• Write compelling, personalized outreach that demonstrates understanding of the creator's content and audience
• Make strategic calls on deal terms and escalate only when exceptions to standard frameworks are needed
• Manage contract processes including redlines, approvals, and signature collection
• Serve as primary relationship manager for assigned creator partnerships, maintaining momentum from pitch through deliverable approval
• Own end-to-end campaign timelines: backward plan from launch dates, coordinate dependencies, identify risks, and escalate blockers proactively
• Align creator activations with key company moments (feature launches, game releases, seasonal campaigns)
• Generate tracking URLs, manage content review cycles, and ensure creators have clear posting guidelines
• Coordinate UTM tracking, asset collection, and performance reporting
• Set clear expectations for what data and insights you need from the team to make informed decisions
• Audit existing creator management systems (Airtable) and implement improvements that increase usability and data accuracy
• Build scalable templates, workflows, and documentation that reduce training time and execution friction
• Identify bottlenecks in approval processes, briefing cycles, and asset management; propose and implement solutions
• Track campaign budgets, process contracts and invoices, collect W-8/W-9 forms
• Maintain organized asset library with consistent naming conventions: briefs, contracts, usage rights documentation, raw files, and approved cutdowns
• Ensure anyone on the team can quickly locate what they need

Influencer Marketing · Philippines Jobs