Influencer Marketing

• Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals.
• Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand.
• Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers.
• Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines.
• Gather and organize influencer-generated content for use across brand marketing channels.
• Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies.
• Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant.
• Provide regular updates on gifting campaign performance and insights to the broader team.

Influencer Marketing Manager

• Develop and execute influencer marketing strategies aligned with brand and growth objectives.
• Source, vet, negotiate, and manage relationships with influencers and content creators across multiple platforms.
• Build and nurture a strong creator and ambassador community through ongoing engagement and relationship management.
• Manage gifting, seeding, affiliate, whitelisting, and paid partnership campaigns.
• Create campaign briefs and collaborate with creators to produce high performing content.
• Track campaign performance, creator ROI, affiliate revenue, and key growth metrics.
• Partner with internal teams including paid media, brand, lifecycle, and creative to maximize campaign impact.
• Maintain influencer databases, creator CRM systems, contracts, and reporting processes.
• Stay up to date on influencer marketing trends, platform updates, and creator economy best practices.

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Influencer Marketing Manager

Influencer Marketer