Influencer Marketing

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

Influencer Outreach Coordinator

• Own the comprehensive influencer marketing strategy
• Establish, build, and maintain relationships with influencers (200K+ network) and critical publishers
• Manage a multi-million dollar budget
• Research and test new business opportunities
• Launch, own and optimize affiliate loyalty program
• Lead and develop a team of 3-4 full-time employees

Senior Manager, Influencer Marketing – TikTok

• Execute the influencer program and drive revenue growth
• Plan and deliver all campaign assets
• Serve as the primary point of contact for planning discussions
• Monitor and analyze campaign performance metrics
• Collaborate with influencers and internal teams to create engaging content

Influencer Marketing Specialist

• Develop and maintain paid influencer casting frameworks tied to Nuuly’s target customer personas, ensuring strategic alignment across all partnerships
• Lead end-to-end execution of paid influencer campaigns, including strategic briefing, creator selection, negotiation, contract management, content approval, and performance reporting
• Own and manage external partnerships, serving as the primary point of contact for campaign execution and quality oversight
• Negotiate complex influencer partnerships and contracts, maintaining consistent deal standards and terms across the team
• Serve as the team’s functional expert on paid partnership strategy, training and coaching teammates on best practices, contract norms, and negotiation tactics without direct reporting authority
• Partner with influencer team members to support creator progression through Nuuly influencer communities, identifying high-potential candidates for further involvement
• Analyze campaign performance using CreatorIQ and related analytics tools, driving iterative improvements across the paid influencer program
• Build and maintain a database of brand-aligned influencers across tiers and customer segments
• Contribute to broader brand marketing strategy, cross-functional campaign planning, and integrated marketing efforts

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