Influencer Marketing

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Own the comprehensive influencer marketing strategy
• Establish, build, and maintain relationships with influencers (200K+ network) and critical publishers
• Manage a multi-million dollar budget
• Research and test new business opportunities
• Launch, own and optimize affiliate loyalty program
• Lead and develop a team of 3-4 full-time employees

Senior Manager, Influencer Marketing – TikTok

• Execute the influencer program and drive revenue growth
• Plan and deliver all campaign assets
• Serve as the primary point of contact for planning discussions
• Monitor and analyze campaign performance metrics
• Collaborate with influencers and internal teams to create engaging content

Influencer Marketing Specialist

• Execute organic social strategy for History, ensuring alignment with broader company and editorial priorities
• Manage day-to-day platform performance, including audience growth, engagement, moderation, and optimization
• Implement KPI frameworks and support reporting and performance tracking across History platforms
• Execute against strategic priorities and editorial direction by building and maintaining social calendars and platform-specific distribution plans
• Execute distribution strategies across platforms, ensuring content is optimized for reach, engagement, and platform-native storytelling
• Partner with Digital Creative to support the development and execution of franchise-based content models, leveraging performance insights to help identify scalable formats with potential for sponsorship integration
• Monitor performance and optimize content based on insights, audience behavior, and platform trends

Manager, Organic Social & Influencers

• Manage day-to-day execution of influencer marketing campaigns, ensuring deliverables are met on time and on brand.
• Partner with internal client teams and their agency partners to coordinate influencer activations, campaign briefs, and approvals.
• Participate in the client’s weekly team meetings and relevant planning sessions, ensuring seamless integration with internal teams while bringing external perspective and expertise.
• Review influencer content for brand alignment, accuracy, and quality before publication.
• Maintain tracking documents, campaign calendars, and influencer databases to ensure up-to-date and accurate program information.
• Support the development and execution of always-on influencer programs, including paid, earned, and hybrid partnerships.
• Identify emerging influencer trends, talent, and opportunities that align with brand goals and category priorities.
• Collaborate cross-functionally with creative, PR, and digital teams to ensure cohesive storytelling across all channels.
• Consolidate influencer performance reporting, campaign metrics, and key insights for stakeholder presentations.
• Manage program budgets, tracking deliverables and spend against agreed scopes.
• Provide consistent communication, documentation, and organization to support smooth team operations.

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Senior Strategist, Influencer

Senior Manager, Influencer Marketing – TikTok

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