Growth Marketing

• Own and scale DoiT’s paid digital acquisition strategy across key channels.
• Manage and optimize paid ad campaign structure, targeting, and performance to drive qualified leads and pipeline.
• Own the relationship and performance management of paid media agencies and freelance specialists.
• Partner with agencies and freelancers to achieve lead generation targets and continuously improve campaign performance.
• Own and execute Account-Based Marketing (ABM) strategy.
• Manage the paid media budget in partnership with global and regional marketing teams and with Cloud providers (AWS and Google) to optimize the utilization of Marketing Development Funds(MDFs).
• Partner with internal teams and vendors to develop and launch campaign assets.
• Track and report on paid ads and ABM performance weekly, identifying insights and optimization opportunities.
• Collaborate with marketing, sales, and other stakeholders to align growth initiatives with revenue goals.

Senior Growth Manager

• Own the pipeline across three motions with three very different levels of maturity.
• Own paid acquisition strategy across Google Ads, LinkedIn, Meta, and Reddit - where we invest, what we test, how we allocate budget.
• Identify new channel and audience opportunities before they're obvious.
• Build the ABM motion for Advantage from scratch: define account selection criteria, build the target account list, and design the campaign structure.
• Own the nurture layer across segments: email sequences, retargeting, and content syndication that keep prospects engaged past the first click.
• Own pipeline reporting across segments and connect acquisition activity to actual revenue, not proxy metrics.
• Bring insight to marketing, sales, and product in a way that changes decisions, not just informs them.
• Brief the designer and content writer with direction that produces results - not micro-management, not vague requests.

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Senior Growth Manager

Senior Acquisition Manager