Growth Marketing

• Drive the commercial success of DSV’s Industrial Contract Logistics business globally
• Lead a global team of Global Account Directors and Business Development Managers
• Strengthen long-term relationships with key industrial customers
• Translate strategic ambitions into actionable commercial plans and ensure strong customer retention and profitable growth

Vice President – Contract Logistics

• Build and manage automated journeys end-to-end: trial onboarding, activation nudges, conversion sequences, and re-engagement programmes with a strong focus on revenue growth.
• Design and configure per-campaign audience logic by market, product, company size, and engagement level.
• Run A/B tests and continuously optimise journey performance based on engagement, conversion, and downstream pipeline data.
• Build and manage in-app messaging and on-site conversion flows (tools such as Sleeknote or similar), scoping targeting logic for each flow: who sees it, when, and why.
• Design and iterate on messaging that drives trial signups, feature adoption, and upsell, working closely with Product Marketing to align on positioning.
• Build repeatable AI-assisted workflows that make growth marketing execution faster: content repurposing, multilingual campaign drafts, reporting summaries, brief templates.
• Stay current on AI capabilities and proactively propose new applications.

Lifecycle & Growth Marketing Specialist

• Analyze industry trends and competitor strategies to identify monetization opportunities.
• Design and implement monetization strategies to maximize subscription and ad revenue.
• Collaborate with design and development teams to implement monetization features effectively.
• Create user segmentation frameworks and define experimentation hypotheses for monetization.
• Model financial opportunities and expected outcomes for monetization initiatives.
• Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
• Set up and manage subscriptions and pricing tiers on App Store Connect.
• Experiment with different in-app paywall placements to optimize conversion rates.
• Collaborate with the design team to test and refine paywall layouts and calls-to-action.
• Develop and implement win-back strategies for lapsed or inactive users.
• Identify drivers of churn and implement initiatives to improve user retention.
• Analyze user behavior to identify upsell opportunities and execute upsell strategies.
• Create strategies to increase free trial starts and improve onboarding flows.
• Ensure that monetization strategies do not negatively impact the user experience.
• Maintain detailed documentation of monetization strategies, tests, and performance data.
• Monitor and ensure compliance with Apple’s policies and international regulations.

Product Growth Specialist

• Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

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Vice President – Contract Logistics

Lifecycle & Growth Marketing Specialist

Product Growth Specialist

User Acquisition Specialist