Executive

• Developing, implementing and managing Performance Media Marketing
• Setup and optimize media campaigns
• Be the main PIC of performance growth and KPI
• Work with cross-functional teams and media vendors
• Provide post-campaign data and insights
• Monitor analytics dashboards and key reporting Client Space tools
• Stay ahead of the competition through best practices

Performance Executive managing SEM and digital strategies at Havas Group

Performance Executive

Performance Executive responsible for Performance Media Marketing focused on SEM, Paid Social and Display. Collaborating with teams to deliver exceptional media performance and insights from campaigns.

• Key Responsibilities
• **E-Commerce Marketing & Campaign Ownership**
• - Propose, and execute comprehensive communication strategies for all e-commerce marketing and trade activities.
• - Plan and launch all major brand milestones, including brand launching, new product introductions, and targeted consumer events designed to maximize online sales and brand awareness.
• - Build and maintain a powerful brand presence across all major social networks, optimizing channels to enhance online visibility and audience growth.
• **PR, Event Management & Logistics**
• - Propose and execute the planning of PR events and activities across the brand portfolio, including press invitations, media liaison, RSVP tracking, and overall event management.
• - Support of event logistics: source and manage venues, food & beverage, event materials, setups, and brief all external parties to ensure flawless execution
• - Manage external contractors, agencies, and partners: handle the end-to-end process from securing competitive quotations to briefing them on specific brand requirements and monitoring project delivery.
• Influencer & Community Building
• - Establish deep relationships and regularly engage with key influencers to cultivate authentic brand advocacy and "brand love."
• - Continuously expand the influencer network, identifying new creators and consumer tribes to maximize brand engagement and reach.
• **B2B Channel & Market Expansion**
• - Proactively explore and develop B2B channels, including chain stores, perfumeries, and specialty retailers, to drive sales volume.
• - Identify and capitalize on strategic partnerships within these B2B channels to broaden the brand’s market share and physical footprint.
• **Market Intelligence & Reporting**
• - Conduct routine research and compile market, competitor, and business intelligence data to keep the team agile and ahead of trends.
• - Oversee necessary administrative duties, including campaign performance/monthly reporting, invoice processing, and product sampling management.

Brand Executive managing e-commerce marketing and campaign ownership for luxury brands

Brand Executive

Brand Executive handling e-commerce marketing and campaign ownership for luxury beauty brands. Overseeing PR, events, and community building to enhance brand awareness.

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Performance Executive

Brand Executive