Email Marketing Manager

• Plan and execute email and SMS marketing strategies for 5-7 e-commerce brands using Klaviyo and related platforms
• Own end-to-end campaign delivery, from strategy and setup through launch, QA, and post-campaign analysis
• Act as the primary client contact by joining meetings, sharing weekly performance reports, and responding to questions over Slack and email
• Collaborate with copywriters, designers, and technicians to launch campaigns accurately and on schedule
• Monitor and optimize performance across open rates, click-through rates, and revenue contribution
• Run A/B tests, manage segmentation, and build automations that improve engagement and conversions
• Ensure every campaign meets quality and compliance standards, including CAN-SPAM and GDPR requirements
• Manage tasks and timelines using structured workflows in ClickUp and Slack to keep projects on track

• Plan, build, and execute email marketing campaigns, including promotions, newsletters, product updates, and lifecycle communications
• Develop and manage automated email workflows, including welcome, onboarding, re-engagement, and retention campaigns
• Segment audiences and personalize messaging based on user behavior, lifecycle stage, and campaign objectives
• Write clear, compelling, and conversion-focused email copy
• Conduct A/B testing on subject lines, content, calls to action, timing, and audience segments
• Track campaign performance and provide insights on key metrics, trends, and opportunities for improvement
• Optimize campaigns to improve open rates, click-through rates, conversions, revenue, and retention
• Maintain list hygiene, deliverability standards, and compliance with email marketing best practices
• Partner with internal teams to align email campaigns with product updates, promotions, and business goals
• Create weekly and monthly reporting on campaign performance and optimization efforts

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Email Marketing Manager

Email Marketer