Email Marketing Manager

• 3 years of experience in email marketing, specializing in writing high-performing email copy, including subject lines, preview text, body copy, and CTAs, tailored to distinct brand voices.
• Build and manage one off campaigns (promos, events, launches, seasonal pushes, newsletters) and automated flows (welcome series, post purchase, winback, abandoned cart, browse abandon, VIP or loyalty, birthday, reorder)
• Develop and maintain segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, engagement, and intent
• Partner with our client designers by providing clear, specific creative direction (hierarchy, CTA placement, mobile responsiveness, accessibility, image and text balance, brand alignment, and conversion best practices). You will not be designing, but you will help ensure the email is optimized
• Own deliverability and performance hygiene including list growth best practices, engagement management, sender reputation, and ongoing testing to improve open, click, and conversion rates
• Implement strong tracking and measurement including UTM conventions, platform reporting, analytics alignment when applicable, and clear takeaways after sends
• Support SMS and push notification strategy and execution to create seamless cross channel customer journeys (timing, cadence, message hierarchy)
• Run A B tests and iteratively improve results (subject lines, offers, creative structure, segmentation, send time, cadence)

Email Marketing Specialist

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Email Campaign Manager

• Architect, build, and optimize our core Klaviyo flow library: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and replenishment/cross-sell flows
• Design flow logic: triggers, conditional splits, time delays, smart sending, and exit conditions
• Build and maintain segments based on engagement, purchase behavior, and predicted lifetime value
• Own list health: deliverability monitoring, sunset policies, double opt-in, and signup form quality (including bot/spam protection)
• Implement and QA tracking — UTMs, conversion attribution, and event triggers from Shopify
• Design mobile-first, on-brand email templates in Klaviyo (drag-and-drop and/or custom HTML)
• Translate Americanflat's brand guidelines into a consistent, recognizable email design system — typography, color discipline, product photography layouts
• Build reusable modular blocks (hero, product grid, social proof, footer) so campaigns ship fast without sacrificing polish
• Ensure every send renders correctly across major clients and devices (Litmus/Email on Acid or equivalent testing discipline)
• Own the promotional campaign calendar: weekly sends, product launches, seasonal moments, and tentpole events (Black Friday/Cyber Monday, holiday gifting, spring refresh)
• Write or art-direct campaign copy that matches our voice — sophisticated, approachable, never pushy
• Run a continuous A/B testing program: subject lines, send times, content layout, offer framing
• Report weekly on performance — revenue per recipient, flow vs. campaign revenue mix, open/click/conversion rates, list growth, and deliverability — and turn the findings into next week's plan

Email Marketing Manager jobs in Mexico

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Email Marketing Specialist

Email Campaign Manager

Email Marketer – Retention & Lifecycle