Email Marketing Manager

• Build, test, and deploy email campaigns in HubSpot, including promotional sends, ad hoc emails, nurture programs, and automated lifecycle workflows.
• Own list management and segmentation, including uploading, processing, and routing contact lists, ensuring our database is accurate, well-organized, and set up to support targeted, personalized outreach across channels.
• Support event and webinar campaigns end-to-end, from invitation and registration flows to reminder emails, day-of communications, and post-event follow-up.
• Develop and maintain automated workflows and customer journeys that deliver value and build relationships with prospects and customers across email and beyond.
• Build and maintain email templates, modular email assets, image asset library for campaigns using no-code or low-code tools, following established standards and best practices.
• Support the execution of digital marketing campaigns across email, landing pages, and paid media, helping coordinate assets, tracking, and quality assurance.
• Run A/B tests across subject lines, content, CTAs, and send times and act on learnings to improve performance.
• Create and maintain dashboards to monitor & report on email metrics (open rate, CTR, conversion rate), turning data into clear recommendations for what to do next.
• Proactively experiment with AI to improve efficiency, personalization, & content quality at scale.
• Partner with the creative, content, and growth teams to align execution with broader marketing goals.
• Maintain templates, documentation, and process guidelines so our marketing program is scalable and easy to build on.
• Growth-oriented, with interest in expanding into integrated campaign and GTM program support beyond email execution.

Email Marketing Specialist

• Run the monthly email calendar across DTC and Amazon, planning campaigns, flows, launches, and seasonal moments weeks in advance
• Translate founder direction on launches, themes, and sales periods into clear, actionable briefs for the agency
• Manage the day-to-day relationship with the email marketing agency, including reviews, approvals, deadlines, and exception conversations when work needs to be redone
• Review and refine agency-drafted copy in Figma , sharpening hooks, CTAs, and structure with clear reasoning behind every change
• Own segmentation strategy and audience logic across the welcome series, abandoned cart, browse abandonment, post-purchase, and win-back flows
• Make and defend technical send decisions in Klaviyo , including dynamic fields, send times, properties, and A/B test setups
• Partner with the COO on Amazon-side strategy, extending his briefs into executed sends and managing the back-and-forth with the agency
• Bring analytical reasoning to every recommendation, pulling and assessing performance data each cycle, surfacing what's working and what isn't, and feeding that back into the next brief
• Bring brand and creative judgment to design reviews, flagging anything off-brand or weak before it ships

Email Marketing Strategist

• Provide email marketing support across multiple brands and wine clubs, collaborating with internal stakeholders
• Build and deploy ad-hoc and recurring campaign emails across portfolio brands in ActiveCampaign
• Write and adapt email copy, including subject lines, preview text, body content, and calls-to-action
• Maintain and update existing automated journeys
• Create and maintain audience segments, manage list cleanup, monitor deliverability
• Provide support with campaign reporting and performance insights as requested

Email Marketing Contractor – Independent Contractor Opportunity

• Design and develop a minimum of six branded email templates for newsletters, donor communications, and fundraising appeals.
• Develop country- and interest-specific dynamic content.
• Design and develop at least two HTML forms for email capture and lead generation.
• Reimagine and build engagement studio journeys for new donors and subscribers.
• Provide recommendations for optimizing Salesforce Account Engagement and underutilized features.
• Train staff on all deliverables and provide recorded training sessions for future use.

Bid Proposal Specialist – Account Engagement Email Marketing Services

• Creating and managing lifecycle automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.
• Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective.
• Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time.
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klayioy or Braze, while continuously improving performance through testing and iteration.
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.
• Oversee email design/message best practices.
• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.

Email Marketing Lead

• Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
• Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
• Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
• Write high-converting copy and collaborate on visually effective email templates and layouts.
• Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
• Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
• Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
• Identify and implement practical AI applications to improve marketing effectiveness and personalization.