Digital Marketing

• Create, launch and maintain digital campaigns on different platforms
• Control and management of the media mix
• Participate in the elaboration of proposals / offers for new potential clients
• Develop a digital strategy for clients and help them to implement it from the start
• Maintain contact and develop relationships with clients
• Analyze and monitor results, undertaking campaign performance reports, drawing conclusions from the data and giving feedback
• Optimize accounts (edit ads, review budgets, etc)

Digital Marketing Specialist

• Colaborar en la definición de la estrategia del ecosistema digital.
• Coordinar la estrategia con los diferentes integrantes del equipo de marketing digital.
• Creación y gestión de KPI's digitales para ayudar a incrementar la difusión del contenido.
• Desarrollar las campañas de marketing digital centradas en la captación de clientes potenciales.
• Analizar las campañas de marketing digital a través de diferentes canales con la finalidad de optimizar las campañas.
• Reporte directo a Marketing Manager.

• Elaborar planes de medición digitales
• Diseñar estrategias basadas en los objetivos de negocio del cliente
• Analizar los datos para la presentación de insights
• Traducir objetivos de negocio en KPIs digitales
• Proponer acciones de mejora en los campos de comportamiento del usuario y desempeño de campañas
• Implementación técnica de herramientas de medición y gestores de etiquetado
• Diseño de dashboards a través de herramientas de visualización de datos
• Realización de auditorías para evaluar la adecuación del dataset recogido

Digital Marketing Analyst, Data Analyst

• Support the definition and execution of the strategic and operational marketing plan aligned with Alpega’s business objectives
• Contribute to annual digital campaign planning and promotional initiatives across markets and segments
• Support website optimization initiatives to increase traffic, conversion, and demand generation
• Collaborate on paid media campaigns (mainly Google Ads and Meta) to generate qualified leads
• Contribute to the analysis of campaign performance and propose data-driven improvements
• Support market research and customer analysis to define target segments and audience profiles
• Analyze marketing and commercial data to support decision-making and campaign strategy
• Create reports, dashboards, and visualizations to communicate insights to key stakeholders
• Participate in the implementation and evaluation of conversational AI initiatives focused on lead qualification
• Work with marketing and CRM tools such as HubSpot and Salesforce

Digital Marketing Assistant Intern

• As the digital Marketing Specialist for the Global solutions division of ASSA ABLOY, you will follow, implement, optimize and report on digital marketing strategies that drive awareness and lead generation for our Vingcard brand.
• Collaborate with global and regional stakeholders to ensure consistent, high-impact campaigns aligned to a unified go-to-market strategy.
• Own and execute SEO and Answer Engine Optimization strategies (keyword research, on‑page optimization, internal linking, basic technical SEO), partnering with content and product marketing to brief, optimize, and refresh our websites to drive qualified organic traffic and lead generation.
• Plan, launch, and optimize Google Ads and LinkedIn Ads campaigns (search, paid social, retargeting), as well as integrated digital demand‑generation campaigns across web, paid, email support, and content syndication to drive efficient MQLs and pipeline contribution through targeting, testing, and continuous optimization.
• Manage website content and performance, build and optimize campaign landing pages, ensure accurate tracking, and run ongoing A/B testing to improve conversion and user experience.
• Track and report on website and campaign performance, build and maintain dashboards (Power BI or similar), and translate data into actionable insights and next steps for optimization and growth.
• Coordinate closely with regional marketing teams, product teams, sales stakeholders, and external agencies to deliver on‑time campaigns, ensure lead quality and tracking, and maintain alignment with business priorities and go‑to‑market strategy.

Senior Digital Marketing Specialist

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

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Digital Marketing Specialist

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