Digital Marketing

• Report to the marketing manager.
• Work closely with multiple senior marketing consultants.
• Execute a digital marketing strategy for several LPL advisors.
• Schedule content to be distributed by social media, email, and blog.
• Make updates to an advisor’s website.
• Source promotional items and coordinate with vendors.
• Manage stationary reorders and ensure brand consistency in printed materials.
• Support the creation of demand generation forms, invitations, RSVP forms, and advisor outreach initiatives.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Implement lead generation and niche prospecting process and workflow for implementation in the advisor’s practice to drive business growth for advisors and LPL Financial.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
• Exhibit strategic agility when adopting and implementing LPL’s current tools and technology.
• Provide feedback and enhancements from the advisors.
• Actively participate in LPL’s culture and drive our mission and values.

Digital Marketing Associate

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics.
• Build the infrastructure, set the plan, manage partners and/or execute the campaign, and own the results.
• Bring analytical rigor to every investment decision, connecting media math to real business outcomes — impressions to awareness, spend to covers, campaigns to revenue.
• Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater).
• Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals.
• Own budget allocation decisions across channels; build the rationale for how dollars are deployed and reallocated based on performance.
• Manage agency and vendor relationships, holding partners accountable to results.
• Build and execute a testing roadmap across creative, audiences, offers, and dayparts.
• Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership.
• Design incrementality-based measurement approaches — including test/control structures.
• Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization.
• Build and manage marketing journeys that drive repeat visits, reactivating lapsed guests, and increasing lifetime value.

Director of Digital Marketing

• Lead the ongoing creation of fresh content for the property learning center and website to attract site visitors through search, social, and our email subscribers.
• Write and edit articles about the Clemson University lifestyle, off-campus living, etc.
• Appear on camera answering your peers’ top questions about student living near Clemson University.
• Produce monthly email newsletters, including copywriting, design, and distribution.
• Assist with website updates, especially blog posts and landing pages.
• Write, edit, and assist with designing resources for the Learning Center, including eBooks, fact sheets, and more.
• Assist in planning, organizing, and creative directing photo and video shoots for use on the property’s social media accounts and marketing materials.
• Work with the marketing and leasing team to identify, recruit, and select brand ambassadors for the project.
• Assist with other duties and special projects as assigned.

Digital Marketing Intern

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Manage complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space
• Collaborate across cross-functional teams and agencies
• Lead paid media experiments and build measurement plans to demonstrate business impact
• Develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth

Digital Marketing Manager – Paid Social, Programmatic, Creative

• Guide the development of the digital growth marketing strategy, focusing on lead generation, customer acquisition, conversion optimization, nurture and return on investment KPIs
• Planning of digital marketing strategies inclusive or web, SEO/SEM, email, social media, webinars, and display advertising
• Works with internal stakeholders to develop strategy on all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Recommends opportunities for A/B testing to continually optimize campaigns and tactics across various media, creative, and marketing assets
• Coaches cross-functional teams on best practices for digital marketing tactics (emails, landing pages, forms, ads, etc.)
• Manage relationships with outside vendors and agency partners
• Provide input for turning digital leads into opportunities, defining the lead journey, email nurture campaigns and setting the right parameters to optimize the conversion rate
• Monitor the latest technology and digital marketing trends and serve as a subject matter expert for Digital Marketing activities, identifying and applying best practices in digital marketing
• Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs
• May perform other duties as assigned

Digital Marketing Manager

• Design, deliver, and oversee online courses across Business Administration, Marketing, Digital Marketing and related disciplines.
• Mentor adjunct faculty, staff, and other program stakeholders.
• Participate in service to the discipline and the institution, both internally and externally.
• Model professional and collegial behavior that cultivates mutual respect, trust, transparent communication, and appropriate confidentiality with faculty peers, staff, and university leadership.
• Other projects as agreed with and assigned by the Dean.

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