Digital Marketing

• Managing the overall marketing strategy and budget for Islamic & Emirati Banking in the UAE
• Leading the end-to-end development and execution of impactful marketing campaigns across products and customer segments
• Developing quarterly marketing strategies aligned with business objectives, Shariah principles & guidelines, and approved budgets
• Planning and executing integrated marketing campaigns in the UAE across digital and offline channels for Islamic Banking and Emirati Banking products and services
• Managing end-to-end New To Bank (NTB) & Existing To Bank (ETB) campaigns
• Analyzing campaign performance and customer insights to drive continuous improvement and maximize ROI
• Monitoring competitor activity and market trends within the Islamic Banking sector

Manager, Digital Marketing – Islamic & Emirati Bank

• This role supports day-to-day digital marketing execution across email, landing pages, website updates, and reporting.
• You will work hands-on in HubSpot and WordPress to launch campaigns accurately, keep assets organized, and help improve conversion performance through testing and clean data practices.
• Build and schedule email campaigns and simple drip sequences using approved messaging and templates.
• Create and update lists and segments, apply suppression rules, and ensure clean audience targeting.
• Quality-check emails and workflows (links, personalization, formatting, tracking, deliverability basics).
• Set up UTM tracking and apply consistent campaign naming conventions.
• Build landing pages, forms, and CTAs in HubSpot using templates and modules.
• Maintain conversion paths (email or ads to landing page to form to thank-you page) and test for performance.
• Run basic A/B tests (subject lines, CTAs, landing page variants) and summarize results.
• Maintain and update key website pages (copy edits, images, layouts, link fixes, basic SEO hygiene).
• Support migration of high-value pages by rebuilding pages from provided briefs and templates.
• Coordinate redirect requests and publish updates with minimal errors and downtime.
• Organize the HubSpot asset library (images, PDFs, videos) with clear folder structure and naming standards.
• Prepare and upload downloadable assets and ensure correct tracking, file naming, and version control.
• Support blog publishing and on-page formatting in WordPress or HubSpot CMS as needed.
• Maintain weekly performance reporting (email engagement, landing page conversion, lead volume, meeting conversion when available).
• Track performance trends and flag issues early (broken forms, tracking gaps, low-conversion pages).
• Support marketing data hygiene tasks in HubSpot and Salesforce (lifecycle status updates, field checks, duplicate cleanup requests as directed).
• Work with Sales to ensure leads flow correctly and follow-up lists are shared on time.
• Coordinate campaign assets, inputs, timelines, and approvals with internal stakeholders.

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Manager, Digital Marketing – Islamic & Emirati Bank

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