Digital Marketing

• Support consistent company branding and messaging across all marketing channels.
• Write, edit, and proofread content for customer communications, internal messaging, and marketing collateral.
• Collaborate with the global communications team to share best practices and ensure alignment.
• Publish and update website content, assist with landing page creation, and coordinate with internal or external teams on improvements.
• Manage email automation tools, build workflows, segment audiences, and maintain nurturing sequences.
• Create, manage, and optimize email marketing campaigns including audience segmentation and content development.
• Execute SEO-aligned content updates to improve visibility and search performance.
• Manage annual content calendar and apply industrial writing expertise to develop clear, compelling content across various formats.
• Assist in the development of marketing and promotional materials including graphics, presentations, and printed assets.
• Partner with the commercial team to support campaign timelines and lead qualification.

Technical Writer, Digital Marketing Specialist

• Understand business objectives and recommend campaign, automation, and AI‑enabled tactical approaches across digital channels
• Work with all stakeholders to execute campaign work to support business objectives
• Design, build, and optimize automated email campaigns and complex customer journeys within Salesforce Marketing Cloud and/or Account Engagement (Pardot), utilizing segmentation, behavioral triggers, personalization, and A/B, multivariate testing
• Leverage marketing automation capabilities to support lead scoring, lead nurturing, and lifecycle progression in alignment with sales and business goals
• Support the use of AI‑driven tools and capabilities (e.g., predictive insights, generative content, send‑time optimization, audience recommendations) to improve campaign performance and operational efficiency
• Update and manage content, including page layouts and components, within enterprise-level Content Management Systems, like Adobe Experience Manager
• Analyze campaign and automation performance using analytics and exploring how AI can be used for assisted insights; provide regular reporting and data‑driven, actionable recommendations for optimization
• Manage day‑to‑day vendor and agency relationships supporting digital marketing execution, automation, and AI‑enabled tactics such as paid media, AI search, AEO/SEO, social, programmatic, and display advertising
• Proactively collaborate with Site Operations and Analytics teams to ensure digital experiences and automated journeys adhere to best practices for AEO/SEO, accessibility, mobile responsiveness, data quality, and privacy compliance
• Produce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement

Consultant, Digital Marketing

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Assist in the development of animated training and informational videos using Vyond.
• Collaborate with stakeholders to convert business processes and technical concepts into engaging visual content.
• Support storyboarding, scripting, and basic instructional design efforts.
• Edit and refine video assets to ensure clarity, consistency, and brand alignment.
• Assist with visual and graphic elements such as icons, layouts, and basic animations.
• Support additional property training and communication initiatives as needed.

Digital Marketing Intern

• Provide legal advice on advertising, promotions, and marketing communications for digital, social media, mobile, influencer, and omnichannel campaigns
• Provide legal guidance and recommendations regarding AI‑generated marketing content
• Advise stakeholders on the legal, privacy, and regulatory implications of advertising and marketing technology platforms
• Counsel on compliance with FTC regulations, state and federal consumer protection laws
• Support the lawful use of customer data platforms, analytics, and measurement tools
• Negotiate and draft agreements with ad networks, publishers, and data providers
• Act as a proactive, solutions‑oriented partner to marketing and technology teams

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