Digital Marketing

• Support consistent company branding and messaging across all marketing channels.
• Write, edit, and proofread content for customer communications, internal messaging, and marketing collateral.
• Collaborate with the global communications team to share best practices and ensure alignment.
• Publish and update website content, assist with landing page creation, and coordinate with internal or external teams on improvements.
• Manage email automation tools, build workflows, segment audiences, and maintain nurturing sequences.
• Create, manage, and optimize email marketing campaigns including audience segmentation and content development.
• Execute SEO-aligned content updates to improve visibility and search performance.
• Manage annual content calendar and apply industrial writing expertise to develop clear, compelling content across various formats.
• Assist in the development of marketing and promotional materials including graphics, presentations, and printed assets.
• Partner with the commercial team to support campaign timelines and lead qualification.

Technical Writer, Digital Marketing Specialist

• Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.
• Partner with FordDirect to implement net‑new conversion and sales‑match measurement capabilities.
• Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
• Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
• Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.
• Support DSS email discovery and unsold lead follow‑up efforts in partnership with FordDirect and GTB.
• Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
• Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
• Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
• Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.

Specialist, Tier 2 & 3 Digital Marketing

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Senior Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Plan, execute, manage, and optimize digital marketing campaigns across domestic and international markets, ensuring consistent brand messaging, audience engagement, lead generation, and measurable performance outcomes.
• Manage paid advertising campaigns across platforms such as Google Ads, and other relevant digital opportunities.
• Support Meta Ads, LinkedIn Advertising, Reddit, etc. in collaboration with the social media team.
• Build, manage, and optimize Google Ads campaigns across Search, Display, Demand Gen, Performance Max, remarketing, enhanced conversions, and custom audience segments.
• Monitor campaign performance and optimize against key performance indicators such as ROAS, CPL, CTR, conversion rate, lead quality, pipeline contribution, and overall campaign efficiency.
• Create and manage paid advertising campaigns within approved budgets, ensuring spend is allocated effectively across channels and campaigns.
• Set up, manage, and troubleshoot tracking through Google Tag Manager, GA4, platform pixels, UTM parameters, and conversion events.
• Analyze website traffic, attribution, and user behavior using GA4, HubSpot Analytics, Google Search Console, and other reporting tools to improve user experience and conversion rates.
• Create dashboards, reports, and performance summaries using tools such as Looker Studio, GA4, HubSpot Analytics, Google Ads, and platform-native reporting tools.
• Report on campaign performance, present findings and recommendations to stakeholders, and lead new initiatives based on data-driven insights.
• Conduct keyword research using tools such as Google Keyword Planner, SpyFu, Google Search Console, and other SEO platforms to support paid and organic search strategy.
• Implement SEO best practices to improve organic visibility, website performance, and search discoverability.
• Support landing page optimization, A/B testing, and conversion rate optimization across campaign assets, forms, calls to action, and user journeys.
• Collaborate with designers, content creators, sales teams, and other internal stakeholders to produce engaging marketing materials and align campaigns with business objectives.
• Partner with sales teams to support lead generation goals, pipeline objectives, lead quality feedback, and sales enablement needs.
• Monitor industry trends, platform updates, competitor activity, and emerging digital marketing opportunities.
• Maintain and update website content through CMS platforms, particularly Webflow and Drupal.
• Stay current on digital advertising trends, privacy updates, consent requirements, attribution changes, and platform best practices.

Digital Marketing Specialist

• Diagnose business needs across Wholesale, JV, Retail, and Correspondent channels.
• Translate business needs into clear digital marketing requirements and success metrics.
• Build strong cross-functional relationships.
• Identify and optimize authenticated web and mobile app experiences.
• Ensure digital experiences support cohesive performance across various traffic channels.
• Partner across teams to align priorities and define project scope.
• Monitor performance of key initiatives and surface insights.

Digital Marketing Manager

• Assist in the development of animated training and informational videos using Vyond.
• Collaborate with stakeholders to convert business processes and technical concepts into engaging visual content.
• Support storyboarding, scripting, and basic instructional design efforts.
• Edit and refine video assets to ensure clarity, consistency, and brand alignment.
• Assist with visual and graphic elements such as icons, layouts, and basic animations.
• Support additional property training and communication initiatives as needed.

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