Digital Marketing

• Support consistent company branding and messaging across all marketing channels.
• Write, edit, and proofread content for customer communications, internal messaging, and marketing collateral.
• Collaborate with the global communications team to share best practices and ensure alignment.
• Publish and update website content, assist with landing page creation, and coordinate with internal or external teams on improvements.
• Manage email automation tools, build workflows, segment audiences, and maintain nurturing sequences.
• Create, manage, and optimize email marketing campaigns including audience segmentation and content development.
• Execute SEO-aligned content updates to improve visibility and search performance.
• Manage annual content calendar and apply industrial writing expertise to develop clear, compelling content across various formats.
• Assist in the development of marketing and promotional materials including graphics, presentations, and printed assets.
• Partner with the commercial team to support campaign timelines and lead qualification.

Technical Writer, Digital Marketing Specialist

• Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.
• Partner with FordDirect to implement net‑new conversion and sales‑match measurement capabilities.
• Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
• Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
• Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.
• Support DSS email discovery and unsold lead follow‑up efforts in partnership with FordDirect and GTB.
• Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
• Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
• Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
• Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.

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Technical Writer, Digital Marketing Specialist

Specialist, Tier 2 & 3 Digital Marketing