Digital Marketing

• Develop and implement media plans by researching target audiences and recommending appropriate channels and budget allocations.
• Recommend new products and identify opportunities to expand budgets with existing clients.
• Monitor industry trends, competitors, and client landscapes to assess potential impacts.
• Collaborate with Strategists to create engaging ad copy and keyword lists for client approval.
• Coordinate campaign setup, tracking workflows, and timely launch of new and renewal campaigns.

Digital Marketing Performance Analyst – Hospitality

• Assist in developing and executing digital marketing campaigns across various platforms.
• Create engaging and high-quality content, including blog posts, web/blog content, and marketing collateral.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support SEO efforts by optimizing website content and monitoring keyword performance.
• Collaborate with the design team to produce visually appealing marketing materials.
• Learn and utilize various digital marketing tools and platforms (e.g., Google Analytics, Hubspot, SERPstat).

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Digital Marketing Performance Analyst – Hospitality

Digital Marketing Intern