Digital Marketing

• Plan, launch, and manage programmatic marketing campaigns across various DSPs, both independently and in collaboration with external partners.
• Deliver online ads, scripts, and tracking links across different platforms and publishers in line with local market marketing plans.
• Build and activate audience targeting strategies using first-party, third-party, contextual, and geographic data to effectively reach relevant audiences.
• Monitor daily campaign pacing, KPIs, and performance, continuously optimizing bidding strategies, audience targeting, reach, and frequency.
• Drive performance against key company KPIs, including CPA, ROAS, CTR, CPC, and LTV targets.
• Conduct ongoing A/B testing and campaign analysis to identify optimization opportunities and improve overall performance.
• Prepare clear and actionable campaign and performance reports for relevant stakeholders.
• Work closely with agencies, clients, and internal teams to align programmatic activity with broader marketing goals and business objectives.
• Ensure accurate implementation of ad tags, trackers, and creatives, while proactively troubleshooting campaign delivery and performance issues.

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Digital Marketing Specialist