Designer

• Design, build, and maintain branded newsletter templates for diverse content categories.
• Code and edit responsive HTML/CSS email templates, ensuring cross-platform and cross-client compatibility.
• Optimize for mobile-first experiences, accessibility, and user engagement.
• Integrate designs into Salesforce Marketing Cloud (or similar platforms).
• Review competitor and top-performing newsletters (e.g., Substack, Reader’s Digest, Taste of Home, Family Handyman) to inform design direction.
• Explore creative ways to present content formats — from full stories and snippets to ingredient lists and synopses — while maintaining traffic and clicks back to the website.
• Collaborate with marketing teams to balance content presentation with advertising placement.
• Ensure designs adhere to best practices for content newsletters, including layout, readability, and engagement-driven UI/UX.
• Test different formats and design approaches to increase long-term reader engagement.
• Stay updated on trends and best practices in newsletter design, email deliverability, and responsive development.

Designer · Latin America Jobs