Creative Strategist

• Own and build the TryHackMe design system and brand identity, ensuring it translates seamlessly across Product and Marketing surfaces
• Run creative operations: build and maintain production workflows, prioritise the team's backlog, manage capacity planning, and keep projects moving without bottlenecks
• Create and evolve templates for paid ads, social content, email, landing pages, and B2B sales materials
• Lead visual strategy for brand campaigns, product launches, and go-to-market moments
• Partner directly with Product and Marketing leadership to align visual design with user journeys, feature releases, and revenue goals
• Manage and develop two in-house creative designers, setting quality standards, running critiques, and building their skills
• Own the relationship with two external agencies (video and creative), including briefing, feedback cycles, timeline management, and performance evaluation
• Ensure brand consistency across all internal and external materials
• Evaluate and implement new tools or technologies to streamline creative production

Creative Design Lead

• Audit, consolidate, and rebuild inBeat's operational systems across 7 delivery functions: UGC, Video Editing, Design, Influencer Marketing, Creative Strategy & Copywriting, Paid Media, and Project Management
• Build and lead a team of 2–3 Operations Managers embedded across those delivery functions
• Design and implement scalable workflows, documentation, and tooling that grow with the team.
• Own and standardize inBeat's operational tech stack (Airtable, ClickUp, Notion, Make/N8N/Zapier, Claude, Fathom, G-Suite), making clear what tools we use, how we use them, and where
• Work closely with department leads (UGC, PM, Performance Creative, Influencer Marketing, Paid Media, Video Editing, Design) to understand their operational pain points and translate them into systems that solve real problems
• Build intake, handoff, QA, and escalation processes that keep 100+ team members aligned without requiring constant management overhead
• Create documentation and training resources that make new hires faster to onboard and easier to get up to speed
• Identify and eliminate operational bottlenecks across the delivery org before they become fires

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Creative Design Lead

Head of Creative Operations