Creative Strategist

• Hands-on Media Buying
• Build, launch, and optimize campaigns end-to-end (Meta first; expand as needed)
• Own targeting, pacing, testing structure, and optimization decisions
• Diagnose performance with speed and clarity (what changed, why it changed, what to do next)
• Creative Strategy + Briefing
• Research audience motivations, objections, and “what makes them say yes” (reviews, Reddit, competitor ads, customer language, etc.)
• Develop conversion-focused angles, hooks, messaging frameworks, and test plans
• Write (or heavily guide) direct-response hooks, scripts, headlines, and ad copy across formats (static, video, UGC, advertorial)
• Turn learnings into crisp, high-leverage creative briefs creators/designers/editors can execute quickly
• Performance Narrative + Client Communication
• Read key metrics (CPM, CTR, CVR, CPA/CPL, ROAS) and translate them into actionable insights
• Communicate performance without jargon: “what happened, what it means, what we’re doing next”
• Present insights and recommendations on client calls with confidence

Growth Creative Strategist – Media Buying, Creative Strategy

• Own the day-to-day creative thinking on multiple accounts
• Concept, script, and build creative frameworks for client accounts
• Develop hooks, ideas, and test concepts grounded in performance data
• Conduct asset-level creative analysis and monitor key creative metrics
• Own a structured testing methodology to define hypotheses and success criteria
• Collaborate with media buyers, designers, and motion artists
• Communicate directly with clients
• Conduct audience research and competitive intelligence

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Growth Creative Strategist – Media Buying, Creative Strategy

Creative Strategist