Creative Strategist

• Set the strategy
• Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch
• Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint
• Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone
• Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing
• Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill
• Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand
• Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment

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Senior Creative Strategist, Performance Advertising