Creative Strategist

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels
• Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention)
• Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling
• Translate performance insights into new creative hypotheses and scalable testing roadmaps
• Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives
• Develop Problem–Solution–Transformation story arcs
• Craft compelling CTAs and headlines optimized for click-through and conversion
• Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers)
• Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers)
• Collaborate closely with media buyers to assess creative performance and iterate based on data
• Identify creative fatigue and proactively initiate refresh concepts
• Translate performance metrics into actionable creative pivots
• Own end-to-end creator communication from outreach and onboarding to feedback and final approvals
• Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses
• Manage contracts, usage rights, licensing terms, and documentation
• Coordinate with finance to ensure timely and accurate creator payments
• Oversee whitelisting partnerships and optimize creator assets for paid performance
• Identify high-performing organic TikTok content aligned with brand messaging and audience resonance
• Negotiate licensing agreements and paid usage rights
• Repurpose licensed content into Meta-native paid acquisition assets
• Test cross-platform creative portability to drive efficient customer acquisition
• Serve as creative point of contact for external growth partners
• Develop creative assets tailored to each partner platform’s format and audience
• Translate performance messaging into channel-specific acquisition campaigns
• Support additional revenue streams through strategic creative execution
• Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life
• Act as the creative voice in weekly media and growth syncs
• Provide performance insights and recommend forward-looking creative direction
• Develop scalable content strategies aligned with brand voice and customer psychology
• Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels
• Monitor competitor activity and evolving DTC creative trends
• Review final paid assets for brand alignment, messaging clarity, and performance strength
• Ensure consistency with Truly Free’s mission (non-toxic, refillable, family-safe positioning)
• Deliver clear, actionable feedback to maintain creative excellence and production velocity
• Own and maintain the paid creative production pipeline
• Manage workflows and project timelines using Wrike and other project management tools
• Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery
• Align creative output with media buying forecasts and scaling requirements
• Maintain visibility across campaign status, dependencies, and deadlines

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Creative Strategist

Creative Strategist