Creative Strategist

• Own traffic source growth and set long-term and tactical creative plan and priorities
• Guard creative health — keep channels, structures, angles, and testing frameworks healthy and on target
• Develop creative concepts that can win across placements and platforms
• Reduce risk and spot issues early, take action, and recover quickly from campaign drops
• See the market, competition and trends and turn gaps into immediate opportunities
• Work daily with the Creative Lead and Media Buyers to plan, test, and scale
• Mentor and guide performance creatives, editors, and designers

Creative Strategist at Orbio World driving product performance in e-commerce

Creative Strategist at Orbio World setting direction for creative marketing campaigns. Driving traffic source growth and optimizing product performance for global e-commerce.

• Create performance ads that convert to client revenue growth by:
• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

Creative Strategist managing video production and iteration at BM Digital

Creative Strategist at BM Digital overseeing video production from concept to execution. Driving revenue growth through effective creative strategies and data analysis.

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Creative Strategist

Creative Strategist