Creative Strategist

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Own creative strategy for priority campaigns and brand moments
• Ensure all creative direction and decisions are aligned with Aetna’s brand strategy and business objectives
• Lead research learning agenda and competitive creative intelligence to inform positioning, messaging, testing and creative strategy across a portfolio of initiatives
• Provide hands-on creative direction for high-visibility work (e.g., annual campaigns, major launches)
• Oversee selection of and collaboration with creative partners (internal and external) to guide execution of creative product
• Establish and run an effective strategy-to-brief-to-review operating rhythm that improves throughput and stakeholder confidence
• Coach and develop strategic marketing talent; provide clear feedback and raise creative strategy craft across the team

Lead Director, Creative Strategy

• Lead creative strategy from insight to brief, translating audience, category, and cultural signals into compelling storytelling opportunities.
• Translate data, research, and performance learnings into clear, actionable messaging and creative direction for performance creative.
• Own and elevate strategic brief development, setting the narrative, insight, and messaging foundation for all creative work.
• Mentor and manage a team of Creative Strategists and Senior Creative Strategists, fostering craft excellence, consistency, and strategic thinking.
• Shape team-wide standards and frameworks that scale across global campaigns.
• Develop integrated creative platforms and messaging architectures that align to brand objectives while driving measurable performance.
• Stay ahead of emerging trends in culture, digital storytelling, and creator-driven content to inform innovation.
• Partner with research teams to interpret market, audience, and category insights to uncover the “why” behind consumer behavior for creative application.
• Review creative work with a high bar for narrative clarity, craft, and platform resonance.
• Contribute to thought leadership through internal frameworks, case studies, POVs, and client presentations.
• Represent the Creative Strategy discipline in senior-level client conversations and inter-agency forums.
• Serving as the primary strategic point of contact for clients across all creative work.
• Anticipate client needs, proactively identifying opportunities, gaps, and next steps in partnership with account and internal leadership.
• Partner closely with Analytics, Media, and other Associate Directors to align creative testing roadmaps and ensure strategy is grounded in proof points.
• Guide creative teams through ideation, ensuring concepts ladder directly to audience insights and strategic intent.
• Partner with Creative Operations to manage resourcing, workflow, and prioritization across workstreams.

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Creative Strategist

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