Copywriter

• Creates creative, compelling, and consistent themes, messaging, and branding in all communication touch points, including print advertising, video, emails, letters, website content, digital advertising, social media, and more.
• Supports organizational external messaging and campaign strategy with editorial oversight and high-quality written content.
• Sources and develops content for campaigns.
• Focuses on engine and conversion-optimized copywriting for websites, landing pages, and banners.
• Creates SEO- and AIO-optimized blog topics and blog articles that drives members to take action and attracts prospective new members.
• Performs background research and keyword research as needed.
• Conducts market and customer research to understand the target audience and create relevant and engaging copy.
• Organizes the editorial process across external publishing areas. Defines content types/styles/channels/use case for the campaign.
• Develops strategies for the lifecycle of content. Assesses the performance of content by analyzing metrics, user impressions, and keyword searches.
• Creates content to retain customers, build trust, and establish long-term business relationships.
• Supports the copywriting workflows across channels, approves proofs, schedules, copywrites, and edits content.
• Ensures that messages are grammatically correct and error-free, have an appropriate tone and subject matter, and are aligned with credit union priorities and themes.
• Acts as primary point of contact for freelance copywriters, including assigning, reviewing, approving, and managing their work.

• Review, edit, and refine AI-generated copy for blogs, case studies, product pages, email campaigns, social posts, and sales enablement materials.
• Use AI content tools (e.g. Claude, ChatGPT, etc) to generate first drafts from briefs, then rewrite and fact-check them for accuracy, tone, and brand voice.
• Publish finalized content to platforms including our CMS, LinkedIn, and email marketing tools.
• Maintain a content calendar and meet tight production deadlines across multiple simultaneous projects.
• Apply Socure's brand voice and style guide consistently across all content types.
• Collaborate with demand generation, product marketing, and design to align copy with campaign goals.
• Flag AI-generated inaccuracies, hallucinations, or compliance risks and escalate when needed.
• Track basic content performance metrics (opens, clicks, engagement) and use insights to improve future drafts.

AI Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

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Copywriter

AI Copywriter

Copywriter