Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Lead end-to-end narrative development for RFIs, RFPs, and oral presentations
• Translate complex client challenges, RKD capabilities, and vertical expertise into clear, compelling stories
• Structure proposals and presentations to guide evaluators intuitively from problem to solution
• Collaborate closely with Brand & Marketing, Sales, Vertical & Solution leads to build strategic submissions
• Manage and mentor a Copywriter
• Develop and maintain a library of core narratives, proof points, case studies

Senior Copywriter, Brand & Growth

• Edit a high volume of daily news stories, market reports and newsletters for grammar, punctuation, spelling, and adherence to the Dow Jones Energy style guidelines
• Review content to ensure quality, substance, and strict adherence to legal and compliance standards
• Work under intense pressure to clear breaking news alerts and daily reports within tight publication windows
• Distill complex regulatory changes and market fluctuations into concise, readable content for a sophisticated B2B audience
• Assist with Content Management System (CMS) entry to ensure proper tagging
• Format newsletters

Copy Editor – Energy Markets

• Create, optimise and manage product titles, bullet points, and descriptions across product listings.
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance.
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.

• Create, optimise and manage product titles, bullet points, and descriptions across product listings
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines

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Copywriter

Senior Copywriter, Brand & Growth

Copy Editor – Energy Markets

Copywriter

Copywriter

Copywriter