Copywriter

• Edit a variety of instructional documents, such as course blueprints
• Collaborate across the organization to ensure high-quality deliverables
• Field questions about grammar, mechanics, and style

Copy Editor

• Write what converts. Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Own the concept. Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

Direct Response Copywriter

• Tone of Voice Development
• Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.
• Translate brand positioning into clear, usable writing systems (voice principles, do/don't examples, messaging frameworks).
• Ensure tone is adaptable across channels while remaining consistent and recognizable.
• Continuously evolve voice guidelines based on performance and brand needs
• Digital Copywriting & Execution
• Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content
• Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns
• Adapt messaging for different audiences, services, funnel stages
• AI-Enabled Copy Systems
• Build and maintain AI-powered copywriting agents to scale content creation
• Translate tone of voice guidelines into effective prompts and structured workflows
• Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity
• Identify opportunities to improve speed and consistency through automation and templating
• Performance & Optimization
• Use performance data (engagement, CTR, conversions, etc.) to refine messaging
• Test and iterate on headlines, hooks, and offers to improve effectiveness

Digital Copywriter

• Write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages.
• Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance.
• Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language.
• Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients.
• Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences.
• Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels.
• Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling.
• Write and refine SEO-conscious content to support organic traffic and discoverability.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
• Adapt messaging for different audiences, formats, and stages of the funnel.
• Deliver with speed through AI augmentation.
• Incorporate feedback from stakeholders and iterate quickly while maintaining content quality.
• Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement.
• Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling.
• Collaborate with brand and media teams to deliver an integrated approach to client success.

• Implement a combination of strategic, conceptual and writing skills in order to deliver persuasive stories and copy to our clients and their audience.
• Write engaging scripts and UX tracks for film, social/ digital campaigns, animation or live experiences.
• Deliver impressive presentations! You’ll be the greatest advocate for our work, but you’ll also listen and internalize feedback so that we can come back with creative that exceeds expectations.
• Manage the creative process; keep things flowing smoothly, continually reviewing and optimizing every piece of creative work that you and your team produces.
• Inspire & motivate your creative team, galvanizing them to execute large-scale, cross-channel projects that are creatively brilliant and strategically on point, on time and on budget.
• Be an active part of the company’s culture, bringing fresh ideas consistently to your team and your Director, even when they’re not attached to a client brief.

• Collaborate: Work day-to-day, side-by-side with a multidisciplinary team of creative directors, art directors, designers, strategists and media specialists.
• Collaborate: Learn by immersion, soaking up account knowledge with every conversation and brief that comes in.
• Collaborate: Help the clients and the teams you work with to simplify (sometimes very) complex information.
• Own your work: Take the lead on copy matters in executing client projects, often working with a designer as a creative duo.
• Own your work: Present your own work and offer your creative input.
• Own your work: Own your ideas and advocate for them, with a willingness to flex as required.
• Generate ideas that: Are surprising and differentiating, while still being relevant for the target audience.
• Generate ideas that: Express the client proposition.
• Generate ideas that: Are easy to understand, simply expressed and work in a non-written format.
• Write in a style that: Uses wit, intelligence and lateral thinking.
• Write in a style that: Takes complex business jargon and translates it into everyday language.
• Write in a style that: Is easy and enjoyable to read and structured in a way that makes it engaging.
• Write in a style that: Is appropriate to the audience, the medium and conforms to brand requirements.
• Write in a style that: Is accurate and checked for spelling, grammar and syntax.
• Support: You may occasionally be asked to support with proofreading the work of your copy peers.

Creative Copywriter

• Create daily hooks, angles, concepts, and campaign ideas
• Write high-converting ad copy and video scripts
• Develop clear, performance-focused creative briefs
• Analyze creative performance and iterate on winning concepts
• Research competitors, trends, offers, and creative opportunities
• Collaborate with media buyers, creators, and editors to scale winning campaigns

Copywriter, Direct Response Experience Required

• Develop strong conceptual ideas across social, digital, video, print, and brand platforms
• Translate insights and strategy into clear, compelling creative work
• Help build and adapt brand voices with consistency, precision, and originality
• Understand how writing supports broader brand and business goals
• Contribute to presentations and creative discussions with thoughtful perspective
• Write confidently across formats: campaigns, scripts, social, headlines, presentations, web, messaging, and longform
• Understand pacing, structure, tone, and how language works alongside design, motion, and sound
• Edit carefully and maintain strong standards for grammar, clarity, and detail
• Bring equal energy to foundational work — outlines, messaging frameworks, UX copy — as to headline ideas
• Develop instincts for when to push language and when simplicity is more effective
• Collaborate effectively with creative directors, strategists, designers, account teams, and clients
• Present work with clarity, confidence, and openness to feedback
• Respond well to critique and contribute constructively to creative development
• Build trust through reliability, accountability, and follow-through
• Contribute positively to team culture and the quality of the work
• Manage more than one assignment while maintaining quality and attention to detail
• Stay adaptable as priorities, feedback, and project needs evolve
• Balance creative ambition with responsiveness and practicality
• Deliver work that is polished, thoughtful, and on brief under tight timelines

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Lead end-to-end narrative development for RFIs, RFPs, and oral presentations
• Translate complex client challenges, RKD capabilities, and vertical expertise into clear, compelling stories
• Structure proposals and presentations to guide evaluators intuitively from problem to solution
• Collaborate closely with Brand & Marketing, Sales, Vertical & Solution leads to build strategic submissions
• Manage and mentor a Copywriter
• Develop and maintain a library of core narratives, proof points, case studies

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