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• Welcome to Wisevu™ and our sister brands Homevu™ and CharityMarketing.com! For over 17 years, we’ve been helping US & Canada based clients succeed with premium quality marketing services.
• We’re growing our fully remote team of 30+ marketing specialists and are looking for a new teammate to help us deliver exceptional results in direct response copywriting and editing.
• **Here’s what your day-to-day will look like:**
• - We operate with clearly defined processes, briefs, timelines, and review cycles, so you can focus on what you do best—writing/editing high-performing copy, not chasing context or unclear feedback.
• - You’ll craft copy for multiple clients across healthcare, home services, and charity sectors in Canada and the USA, giving you exposure to leading companies in their markets, audiences, and diverse campaign types.
• - You’ll craft and refine high-performing copy across multiple channels, including websites, landing pages, social media, email campaigns, and blogs, ensuring clarity, persuasion, and alignment with each brand’s voice.
• **How You’ll Work?**
• - Work from clear briefs that outline goals, audience, messaging direction, and success metrics.
• - Collaborate closely with marketing strategists and designers, and share your suggestions to help optimize campaigns.
• - You’ll optimize copy based on conversion rates, CTR, and engagement to drive measurable campaign success.
• - Research and leverage leading SEO and AI tools to streamline content production without losing quality.

Direct Response Copywriter – Editor

• Execute thorough final round reviews on copy across various mediums
• Apply direct editorial expertise to elevate content quality and readability
• Collaborate with internal teams to refine messaging and tone
• Maintain and enhance the distinctive voice of our client’s communications
• Integrate editorial skills with understanding of the technology landscape
• Identify and implement enhancements to the final review process

Senior Copywriter

• Developing messaging and narrative where direction is incomplete
• Translating ideas into clear, compelling copy systems
• Ensuring consistency of voice and message across channels
• Bridging the gap between strategy, concept, and execution through language
• Contribute to campaign thinking and shape presentation narratives
• Develop messaging territories, headlines, and campaign directions from limited input
• Help define tone of voice and storytelling frameworks for campaigns
• Write copy across multiple formats: Campaign lines, headlines, scripts, digital copy, social, OOH, etc.
• Take loosely defined ideas and build them into clear, structured messaging systems
• Adapt and evolve messaging as campaigns develop
• Step into projects at different stages and provide clarity through writing
• Solve for gaps in messaging, structure, or conceptual direction
• Translate complex or incomplete briefs into actionable creative outputs
• Ensure copy works effectively across platforms and formats
• Adapt messaging for different environments while maintaining consistency
• Work closely with Art Directors, Designers, and Strategy teams
• Co-develop ideas as part of a creative team (copy + art direction)
• Present and articulate ideas internally and to clients

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