Copywriter

• Develop persuasive, on-brand copy across various channels including digital, eCommerce (PDPs), social media, email, and marketing campaigns.
• Translate brand strategy, product positioning, and consumer insights into engaging messaging and storytelling.
• Create and refine content for product launches, campaigns, and ongoing brand initiatives.
• Ensure consistency of tone, voice, and messaging across all consumer touchpoints.
• Review, edit, and proofread content to ensure accuracy, clarity, and alignment with brand and regulatory guidelines.
• Maintain high standards for grammar, style, and messaging consistency.
• Ensure all content adheres to legal, regulatory, and compliance requirements (as applicable).
• Partner with Graphic Design, Brand Marketing, eCommerce, and Regulatory teams to align on messaging and deliverables.
• Participate in creative brief development and project kickoffs.
• Collaborate with external agencies and freelancers as needed to scale content production.
• Support development of content strategies that enhance brand positioning and consumer engagement.
• Leverage data, insights, and performance metrics to optimize copy and messaging effectiveness.
• Stay current on content best practices, digital trends, and competitive landscape.

Senior Copywriting Specialist

• Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

Direct Response Copywriter

• Write paid media ad copy across platforms (Meta, Google, LinkedIn).
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write conversion-focused copy for A/B tests.
• Write email and SMS copy for lifecycle campaigns.
• Rewrite underperforming copy based on test results and analytics.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work.
• Collaborate closely with strategists on hypothesis development.
• Manage your workload across multiple concurrent clients and projects.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and originality.
• Build, train, and manage brand-specific AI writing agents.

Copywriter – Conversion & Growth

• Write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages.
• Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance.
• Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language.
• Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients.
• Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences.
• Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels.
• Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling.
• Write and refine SEO-conscious content to support organic traffic and discoverability.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
• Adapt messaging for different audiences, formats, and stages of the funnel.
• Deliver with speed through AI augmentation.
• Incorporate feedback from stakeholders and iterate quickly while maintaining content quality.
• Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement.
• Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling.
• Collaborate with brand and media teams to deliver an integrated approach to client success.

• Write engaging, persuasive copy for digital, social, email, and print channels
• Edit and refine copy to ensure clarity, tone, and accuracy across audiences
• Partner with art directors to develop conceptual and strategic ideas
• Present confidently to internal and client teams
• Take ownership of larger projects, ensuring deadlines and brand standards are met
• Effectively collaborate with cross-functional teams
• Stay informed about industry trends, competitor activity, and market insights
• Demonstrate leadership and strategic thinking
• Foster a collaborative and curious environment
• Proactively seek feedback and continuously improve craft
• Uphold Wonder, Truth, and Unity in all communications

Senior Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

Copywriter jobs in New Jersey

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