Copywriter

• Writing clear, relevant and engaging content for promotions, game launches, CRM player journeys and campaigns across multiple channels for two brands: Pulsz and Pulsz Bingo.
• Working closely with key stakeholders to understand core message and target audiences.
• Strictly adhering to brand tone of voice guidelines and industry-specific language, ensuring compliant and engaging content is produced consistently for all brands across all campaigns and channels.
• Developing fresh copy ideas with the Promotions Ideation Manager to continuously drive creativity and innovation.
• Contributing to creative ideas and concepts in partnership with the Design team.
• Presenting initial copy ideas and concepts to key stakeholders, using your ability to come up with original promotional concepts/themes.
• Understanding the core customer segments and producing relevant copy to engage them.
• Understanding needs and requirements of customers across our various channels and striving to create customer-centric content solutions.
• Taking agreed promotional mechanics and working alongside team members to develop individual creative approaches for each promotion/campaign

Copywriter · Gibraltar Jobs