Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Supports Managing Editors and their aligned teams to address their daily and evolving needs
• Maintains a knowledge of relevant style guidelines for aligned accounts, including client-specific, AMA, and Chicago styles
• Contributes to maintenance and updates to Editorial SOP, list of frequently encountered editorial questions/issues, and list of team-specific requests and preferences
• Addresses CE-related questions from scientific directors and other team members
• Reviews content not only for objective grammatical and stylistic standards but with a critical eye for elements of “sense” or “story,” when requested
• Demonstrates flexibility, innovation, and independent judgment
• Provides timely communication between relevant departments, including Accounts, Scientific, and third-party contributors

Copy Editor

• Campaign copy across digital channels—email, paid social, display, and website content
• Product detail page (PDP) copy for PopSockets.com and wholesale partner platforms, written with SEO best practices in mind
• Paid ad copy for performance campaigns, balancing brand voice with conversion intent
• Scripts for short-form social video (TikTok, Reels, YouTube Shorts), online video advertising (OLV), and brand films
• Voiceover scripts, supers, and on-screen text for motion and animated content
• Creative frameworks and talking-point briefs for influencer and creator partnerships
• Packaging copy that communicates product benefits and brand personality with clarity and charm
• Retail point-of-purchase fixtures, in-store signage, tradeshow collateral, and printed brand materials
• Website micro-copy—CTAs, navigation labels, onboarding flows, checkout messaging, error states, and confirmation copy for PopSockets.com
• Your copy is consistently fun, on-brand, and strategically aligned—not just clever for clever's sake
• Up to at least one inconsistency in existing brand copy and proposed a solution.

Creative Copywriter

• Develop Messaging Concepts & Branded Copy
• Thrive in a fast-paced, collaborative environment with a high-volume workload and tight deadlines
• Create compelling, on-brand narratives that align with client goals and resonate with target audiences
• Ensure consistency, clarity, and creativity across all platforms and deliverables
• Interpret creative briefs and adapt tone and style across industries, audiences, and formats
• Partner with creative teams to brainstorm ideas and develop innovative messaging strategies
• Produce high-quality branded copy for campaigns, scripts, blogs, social media, and more
• Maintain brand voice while pushing creative boundaries to keep work fresh and engaging
• Apply SEO best practices where applicable to maximize visibility and performance
• Contribute to client pitches and presentations when needed
• Review and refine copy to ensure accuracy, clarity, and tone alignment
• Provide constructive feedback to peers and direct reports
• Mentor and guide a small team of copywriters—offering feedback, direction, and encouragement
• Collaborate across departments to bring campaigns to life through strong, unified storytelling

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Copywriter

Copy Editor

Creative Copywriter

Senior Copywriter