Conversion Rate Optimizer

• Develop a deep understanding of our customers and their journeys, by analyzing user behavior through web analytics tools (GA4), heatmapping tools (Clarity, Hotjar, Contentsquare), and insights from sales calls.
• Own and continuously enrich the experimentation roadmap, by crafting clear hypotheses based on behavioral insights, competitive analysis of leading fintech players, and internal data; prioritize tests using a structured framework and manage technical delivery.
• Build high-impact landing pages in close collaboration with the design team to create compelling variations, and work with local teams to adapt messaging to each market.
• Take ownership of tracking and measurement, by managing the tagging plan and ensuring accurate conversion tracking across the funnel.
• Monitor CRO performance, by analyzing test results and turning them into actionable learnings.

Conversion Rate Optimization Lead

• Define the CRO (Conversion Rate Optimization) roadmap: conduct business analyses to extract, consolidate and challenge business needs coming from central teams, local teams and external agencies.
• Define KPIs, targets and key results for website conversion.
• Monitor Scrum implementation: build and maintain a comprehensive product roadmap outlining key milestones and priorities.
• Define and prioritize product features to maximize value.
• Manage the product backlog related to onsite conversion (dealer search, e-tailers).
• Ensure quality and consistency of implementations, in collaboration with architects and business experts.
• Track performance: conduct user research and collect feedback to understand user needs and pain points.
• Translate user insights into concrete product improvements, focusing on improving conversion paths.
• Use data analysis and user behavior to make informed product decisions.

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Conversion Rate Optimization Lead

Digital Product Manager – Conversion Funnel, Conversion Rate Optimization