Content Writer

• In coordination with the Senior Writer/Editor, identify storytelling opportunities that demonstrate American Bird Conservancy's mission, work, and impact, and mobilize audiences to take actions that help advance ABC's mission, including revenue generation
• Support and ensure adherence to editorial guidelines for web stories and other products, including guidelines for authorship credits, acknowledgment of partners, and protocols for updating content to improve brand voice and identity
• Periodically audit web stories for updates to keep content fresh and reinforce ABC’s brand
• Report, research, and write digital content with an emphasis on habitat and conservation practices, including but not limited to news stories and blog posts, and produce and leverage content that can be used across ABC’s communications ecosystem
• Report and write additional content as assigned
• Collaborate with Graphic Designer and Multimedia Producer to identify opportunities for compelling visuals, including videos, in web stories and other content; suggest visuals for use in ABC’s omnichannel approach
• Research, write, and edit content pertaining to ABC’s conservation practices for habitat management and stewardship; convey technical information in an accessible format for a variety of audiences, including landowners
• Participate in editorial planning across the division and evaluate opportunities to spotlight habitat conservation practices in a variety of products, including web stories, web content, and magazine articles
• Assist ABC's Media Relations Specialist with press releases as needed, including proofreading and fact checking; evaluate upcoming news and support press releases with related web content when appropriate
• Assist ABC’s Magazine Editor with magazine stories, including proofing and fact-checking, writing content, and coordinating related web content
• Support strategy for print-digital interplay through collaboration with Magazine Editor; identify opportunities to leverage web content (including web stories and videos) to enhance magazine storytelling and funnel readers to ABC’s digital content; produce new stories and identify additional storytelling opportunities to support magazine content
• Support ABC's Communications & Marketing team with writing, editing, fact-checking, and proofreading content used in a digital ecosystem, including web, email, social media, digital advertising, and more
• Contribute to the generation of unrestricted revenue through helping to advance an effective omnichannel marketing and fundraising strategy
• Work closely with ABC staff and partners to stay informed and aware of ABC's work and impact
• Contribute to the further development of and adherence to ABC’s brand standards, organization-wide content strategy, and style guides
• Collaborate with other writers on staff
• Other duties as assigned

See all jobs on JobTailor

Writer, Editor