Content Marketing Manager

• Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns
• Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy
• Conducting keyword research and applying SEO best practices to improve organic visibility and performance
• Optimizing landing pages, product pages, and informational content to increase engagement and conversions
• Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints
• Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region
• Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy
• Monitoring content performance and continuously iterating based on SEO and engagement insights

Content Marketing Specialist – DACH

• Write and review linguistic content for accuracy
• Localize, translate and adapt content of various categories
• Perform regular linguistic review of their work
• Copy-edit and fact check content
• Conduct market-specific research on local content
• Collaborate with the global language team for content reviews

Multimedia Content Reviewer, German

• Oversee the production of high-quality content, including blog posts, articles, videos, infographics, and social media posts as part of global campaign efforts
• Ensure all content is optimized for search engines to improve organic visibility and traffic
• Monitor and analyze key metrics to measure the effectiveness of content campaigns and identify areas for improvement
• Work closely with management across marketing, sales, and product teams to ensure content aligns with overall marketing strategies
• Plan and maintain a content calendar to ensure timely delivery of content across all external marketing channels
• Conduct research to understand the external target audience and create content that resonates with them
• Keep abreast of the latest content marketing trends and best practices to continuously improve strategies
• Perform other duties as assigned

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Content Marketing Specialist – DACH

Multimedia Content Reviewer, German

Content Marketing Manager