Content Marketing Manager

• Own and drive key product metrics for trial conversion and retention: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, trial-to-paid CR
• Own the coach persona end-to-end. Define how the coach speaks, when she shows up (workout, chat, educational content, CRM, push), and what coach remembers about the user
• Run a fast experimentation loop. Generate, prioritize, ship, and read new content hypotheses across welcome workout, weekly drops, coach chat, educational content, and CRM
• Own user-coach chat as a first-class product surface. Define the conversation system (AI, human-in-the-loop, or hybrid), the tone of voice, and the experiments that move chat → next workout and chat → retention
• Define the topic roadmap and 6-week block structure together with the SME Content Methodologist
• Design programs at the workout, week, and 6-week block level (welcome workout, weekly intent, regression and progression rules) in partnership with the SME and external master trainers per discipline
• Evolve the in-product programming experience: how the user discovers a program, lands on a workout, gets feedback, and is nudged back tomorrow
• Drive cross-feature conversion: workout → chat, workout → educational content, chat → next workout, and any new content type we ship
• Scale topics together with the Content Producer, balancing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content
• Commit to a quarterly production cadence with the Content Producer (topics, formats, delivery dates) and adjust based on what experiments tell you
• Analyze product data directly to find retention and engagement opportunities

Lead Product Manager, Content

• Deliver engaging, high-performing web experiences that bring Arrow’s global marketing campaigns to life
• Design, build, and publish campaign landing pages, manufacturer pages, event pages, and editorial content on arrow.com
• Create and update digital assets including banners, promotional elements, and page components
• Translate marketing briefs into compelling, conversion-oriented web experiences
• Own content updates and maintenance within CMS platforms, ensuring accuracy and timeliness
• Optimize pages for performance, usability, SEO, and accessibility
• Act as the primary expert for CMS tools, content structures, and publishing workflows
• Partner with campaign managers, designers, developers, and supplier stakeholders
• Perform QA checks to ensure content accuracy, functionality, and consistency

Senior Web Content Designer

• Support analyses of key business questions (e.g. content investment, performance trends, portfolio insights)
• Help track and interpret content performance and identify actionable insights
• Assist in building tools, frameworks, and benchmarking processes
• Collaborate with cross-functional teams (Data, Finance, Research, BI)
• Support preparation of presentations and materials for senior leadership
• Contribute to ongoing strategy and ad-hoc projects

Content Strategy Intern

• Maintain and update web pages, ensuring accuracy, consistency, and alignment with messaging
• Publish and manage content in CMS, including metadata, tagging, and structure
• Conduct audits to identify and resolve issues such as outdated content and broken links
• Execute website updates for marketing campaigns in coordination with stakeholders
• Review user journeys and propose improvements to UX and conversion
• Support landing page optimization and A/B testing activities
• Analyze website performance data and provide actionable insights
• Apply SEO best practices and support improvements in search visibility

Web Content Specialist – Life Sciences

• Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns
• Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy
• Conducting keyword research and applying SEO best practices to improve organic visibility and performance
• Optimizing landing pages, product pages, and informational content to increase engagement and conversions
• Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints
• Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region
• Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy
• Monitoring content performance and continuously iterating based on SEO and engagement insights

Content Marketing Specialist – DACH

• YouTube (primary channel) Own the channel's growth.
• Create long-form and short-form video.
• Appear on camera.
• Develop educational, use-case, and community-relevant formats.
• Topic & idea generation Identify industry trends, high-value topics, and recurring problems in the market.
• Monitor YouTube, Reddit, LinkedIn, Instagram, Telegram, and niche communities.
• Content repurposing & distribution Adapt content into posts, threads, comments, and short-form formats.
• Actively distribute across platforms and within community conversations.
• Community engagement Participate in discussions on Reddit, LinkedIn, Telegram, and other relevant communities.
• Answer questions, share insights, maintain conversations.
• Content quality & consistency Review and refine all content before publishing - yours and others'.

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