Communications

• Develop and execute an integrated communications and external affairs strategy aligned with organizational goals, theory of change, and financial sustainability plan.
• Serve as principal counsel to the CEO and Executive Team on public positioning, message discipline, crisis response, and sequencing of public statements.
• Advise the Executive Team and Board of Directors on reputational risk and narrative exposure.
• Own Tides’ brand architecture, persona, voice, and narrative frame across all external channels and audiences.
• Drive Tides’ narrative proactively in the broader social sector landscape.
• Monitor and track how mission-related issues are being framed, weaponized, or reshaped across media, political, and cultural spaces.
• Exercise disciplined judgment on when to lead public conversation, when to amplify coalition partners, and when strategic restraint better serves the mission.
• Oversee content strategy spanning earned media, owned channels, executive thought leadership, annual reports, and Tides publications.
• Lead integrated marketing strategy across brand, digital, email, social, advertising, and campaign channels to build awareness, engagement, and action among target audiences.
• Set and manage marketing/engagement growth goals and KPIs, including digital reach, audience growth, and supporter acquisition, that build Tides’ brand visibility and public presence, translating results into conversion metrics in partnership with Business Development.
• Oversee Tides’ website, digital properties, and marketing technology stack; ensure data-informed decision-making and appropriate investment in analytics, CRM, and automation tools.
• Direct brand and creative development, including visual identity, design systems, and campaign creative, working with in-house staff and agency partners.
• Partner with Tides Foundation, Tides Center, and Business Development leadership to lead public-facing campaigns, mobilization moments, and integrated marketing calendars.
• Partner with the Chief Programs Officer to align communications with fundraising strategy, donor stewardship, and major-gift engagement.
• Partner with Tides Foundation, Tides Center, and Business Development to co-develop donor-facing content that demonstrates impact, addresses current-moment concerns, and reinforces the case for sustained and expanded investment.
• Support Board communications, including board meeting preparation, board-facing updates, and ambassadorship materials.
• Partner with the Executive Team, the People Team, and Internal Communications staff to ensure external positioning and internal messaging are coordinated, particularly ahead of significant announcements, crises, and politically sensitive external statements.
• Lead and maintain a shared messaging architecture so talking points, positioning documents, and narrative frames are consistent across staff-facing and public-facing channels.
• Lead, develop, and retain a high-performing marketing and external communications team; coach direct reports and cultivate strength within the function.
• Manage the marketing and external communications budget, including agency, consultant, platform, production, and paid media spend.
• In partnership with the Chief People Officer, co-lead Tides’ internal communications team, integrating internal and external communications strategies and messaging as applicable.
• Select, manage, and hold accountable external agency and vendor partners; build a trusted "extended team" model that scales capacity without permanent headcount.
• Establish KPIs and reporting cadence across marketing performance, external communications, reputation health, earned media impact, and audience growth.
• Lead proactive national media strategy, cultivating relationships with reporters, editors, and opinion leaders across mainstream, movement, and ideologically diverse outlets.
• Direct executive visibility strategy, including speaking engagements, op-ed placement, broadcast appearances, and conference presence.
• Prepare the CEO and designated spokespeople for high-stakes interviews and public-facing events.
• Build and maintain relationships with peer national organizations, state and regional affiliates, philanthropic intermediaries, and sector communications networks.
• Represent Tides in sector-wide narrative coordination, shared-research efforts, and joint response on issues where collective voice amplifies impact.
• Serve as a public representative of Tides at select conferences, convenings, and sector events.
• Partner with the Chief Legal and Compliance Officer to manage the intersection of communications with regulatory, legal, financial, and investigative risk.
• Own organizational crisis communications planning, playbook maintenance, and live response.
• Coordinate with Executive Team and Senior Leaders during incidents, whether internal or external.
• Maintain a pre-approved response architecture for attack vectors so the organization can move with speed when required.

Vice President, External Affairs, Strategic Communications

• Develop & Lead Communications Strategy
• Create and implement a comprehensive communications strategy aimed at engaging key decisionmakers (policymakers, AI researchers, & industry leaders)
• Ensure messaging is clear, impactful, and consistent across all channels and initiatives.
• Oversee the development of content, including policy-focused technical content and social media strategies.
• Leverage your relationships with key journalists and media outlets to secure high-impact coverage
• Lead rapid response communications to address misconceptions surrounding AI safety
• Lead, mentor, and expand the communications team
• Own the cross-channel editorial calendar, aligning content to organizational priorities and key moments.
• Oversee FAR.AI’s brand, protecting our reputation as a trusted neutral source on AI and strengthening our attractiveness as an employer and partner.

Head of Communications

• Design and deliver a digital and communications strategy
• Lead performance-oriented communications across digital, media, content, campaign, and partner activation channels
• Develop and execute communications strategies to strengthen visibility and brand equity
• Engage audiences across sport, government, and international development
• Position impact communications as a strategic asset for funding, partnerships, and licence to operate
• Support priority revenue-generation pathways with measurable routes from awareness to action
• Lead ChildFund Rugby’s digital ecosystem, including website and social media channels
• Manage proactive and reactive media engagement
• Oversee the development of multi-format content
• Work across a multi-country, multi-disciplinary team, managing communications budgets and contracts

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