Communications

• Manage end-to-end email marketing campaign execution
• Plan, set up, and optimize email automation journeys and workflows
• Maintain customer segmentation, contact lists, and email databases
• Monitor campaign performance and provide analysis and actionable insights
• Support A/B testing and identify opportunities to improve engagement and conversion rates
• Collaborate with internal stakeholders to ensure timely campaign delivery

Email Communications Officer

• Own and write all core marketing content, including blogs, announcements, case studies, and website content
• Translate internal inputs into clear, structured, and engaging narratives
• Draft and refine marketing emails, newsletters, and campaign messaging
• Ensure consistency in tone, messaging, and positioning across all channels
• Turn technical or operational information into content that is easy to understand and relevant for hotel decision-makers
• Plan and manage a content calendar aligned with marketing priorities
• Repurpose content across formats such as blogs, social posts, decks, and email campaigns
• Support and execute campaigns for product launches, features, and initiatives
• Conduct keyword research relevant to hospitality and energy management
• Optimise all written content for search visibility
• Apply best practices for structure, headings, and metadata
• Create and edit marketing visuals
• Design clean, on-brand assets for blogs, social media, and campaigns
• Manage and track marketing tasks to ensure deadlines are met
• Coordinate with external vendors such as designers, developers, or freelancers
• Support overall marketing execution and operations

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Email Communications Officer

Marketing Communications Executive