Brand Manager

• Join Connexus Credit Union as Director of Brand Experience and help shape the marketing strategies that drive growth, deepen member relationships, and strengthen our market presence.
• This role is responsible for developing and executing national-scale brand, advertising, and integrated marketing strategies that support member acquisition, loan and deposit growth, and measurable business results.
• You'll lead a high-performing team of creative and marketing professionals while leveraging data, personalization, and ROI-driven decision-making to deliver impactful member experiences.
• Reporting to the SVP of Marketing, you'll play a key role in advancing strategic priorities through innovative campaigns, strong team leadership, and marketing excellence.
• Lead the development and execution of a national-scale brand and advertising strategy, ensuring alignment to Connexus growth goals (loan, deposit, and member acquisition targets).
• Clearly define how brand and campaign work translates to measurable progress against strategic objectives, including revenue, acquisition, and engagement metrics.
• Establish and maintain a disciplined ROI framework for all brand and marketing investments, including media, creative, and campaign performance.
• Partner with executive leadership to evolve Connexus’ Unique Value Proposition (UVP) and bring it to market consistently across all channels.
• Supervise and effectively direct holistic brand activities, including creative and advertising teams responsible for content strategy and copywriting, graphic design and visual identity, multimedia and video production, digital marketing, paid and organic advertising, production and project management.
• Provide leadership and workflow management across brand strategy and execution, editorial direction and storytelling, creative design and campaign development, and campaign/collateral production, scheduling, and distribution.
• Drive the development and execution of integrated marketing strategies across email, social, web, and advertising channels, ensuring a consistent and differentiated brand voice.
• Develop and implement marketing strategies and promotions that support loan, deposit and non-interest income growth across the full acquisition funnel.
• Lead initiatives such as personalization, segmentation, and lifecycle marketing, delivering more relevant, targeted member experiences.
• Translate behavioral, transactional, and engagement data into actionable segmentation strategies that increase member lifetime value.
• Oversee analysis of campaign performance, member behavior, and channel effectiveness.
• Reinforce a test-and-learn culture (A/B testing, optimization cycles) to continuously improve outcomes.
• Hold team accountable to clear performance metrics, including cost per acquisition (CPA), conversion rates, campaign ROI, member growth and product per member.
• Regularly communicate performance insights and outcomes to SVP of Marketing in a clear, data-driven format.
• Establish clear processes, prioritization frameworks, and workflows that improve team efficiency, scalability, and strategic focus.
• Serve as a change agent, helping the team adapt to new marketing technologies, capabilities, and ways of working.
• Allocate budget, agency partnerships, and internal resources to maximize impact, efficiency, and creative output.
• Monitor industry trends, competitive activity, and emerging marketing practices.

Director, Brand Experience

• This position supports the strategic development and activation of the TruStage brand and plays a key role in strengthening brand presence, consistency, and experience across the enterprise.
• Reporting to the Head of Brand Strategy & Engagement, this role translates enterprise brand strategy into clear guidance, programs, and brand marketing initiatives aligned to enterprise objectives.
• The Senior Manager leads day-to-day brand stewardship and enterprise brand marketing execution that ensures consistent and effective application of the TruStage brand across channels, experiences and touchpoints.
• This role partners cross-functionally with Marketing, Creative, Media, Sales and Communications to reinforce brand standards, narrative, and strategic intent to enable strong execution.
• Through cross-functional influence and people leadership, it plays a meaningful role in brand governance and brand health, supporting the development, application, and measurement of brand guidelines, and contributing to the evolution of brand positioning and narrative.
• Working closely with the Head of Brand Strategy & Engagement, this role helps ensure that the brand is expressed cohesively through enterprise marketing initiatives.
• This role manages a team accountable for Brand, Narrative and Content Strategy, Enterprise and Brand Marketing Campaigns and Brand Measurement partnering with teams across Marketing, Creative, Media, Sales and Communications to drive aligned, on-brand execution.

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Director, Brand Experience

Senior Manager, Brand Strategy – Enterprise Marketing