Brand Manager

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
• Define and protect each brand’s identity within the portfolio—ensuring the premium line signals "culture and exclusivity" while the value line signals "community and accessibility".
• Develop lifecycle marketing strategies that retain customers. Segment audiences to drive "drops" to premium buyers and "bundles" to value buyers.
• Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).
• Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.
• Oversee merchandising execution in Story Dispensaries ensuring company brands are the “hero” through impactful displays, product storytelling, and effective budtender education.
• Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind within partner and competitor dispensaries.
• Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.
• Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.
• Oversee the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords.
• Lead regional market strategy across Maryland, Arizona, and expansion markets by staying active in local dispensaries, analyzing competitor dynamics, developing challenger strategies, and creating scalable brand playbooks for future market launches.
• Drive portfolio strategy across all tiers by aligning SKU decisions with Operations and Cultivation, executing differentiated launch approaches, and leading packaging and form-factor development that maximizes shelf appeal while meeting state-by-state compliance requirements.
• Own market intelligence and performance analytics by leveraging cannabis data platforms to track real-time share, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market share, and assessing how pricing shifts impact tier performance.

Senior Brand Manager

• Conduct assessments that measure conformity to established regulatory, industry, and proprietary brand standards for clients
• Observe food prep and cooking standards to ensure food safety, health, and sanitation practices
• Partner with clients to address root causes of assessment discrepancies and develop corrective action plans
• Teach and coach clients how to make their workplace a safer and healthier environment for themselves and THEIR customers
• Conducting Audits and Inspections
• Implementing and Monitoring food safety
• Training and Educating staff
• Investigating food safety incidents
• Ensuring compliance with regulations
• Maintaining documentation and records
• Ability to influence others with tact and skill
• Ability to provide clear and constructive feedback in a positive manner
• Thrives in an autonomous working environment
• Ability to work a flexible schedule
• Ability to organize and prioritize work based on urgency, efficiency and other factors
• Strong technical knowledge of food safety is preferred

Food Safety – Brand Specialist

• Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis
• Lead Brand and product launches in AZ collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies; inclusive of initial training for the retail teams, sustained support post-launch and analysis
• Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams
• Serve as connection from AZ market to National Brand Marketing team, ensuring that the Brand is partnered with state marketing team for creative briefs, marketing communications for retail, product information, and promotions
• Responsible for maintaining brand consistency and synchronicity across markets
• Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation
• Work with Social Media team to ensure relevant market content is conducted and shot for each brand
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage
• Comply with all security policies and procedures in each territory

Brand Manager jobs in Arizona

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Senior Brand Manager

Food Safety – Brand Specialist

Brand Manager