Art Director

• Become an expert on our brand and its voice, visual expressions, and guidelines.
• Immerse yourself in our business segments to understand their challenges, opportunities, and audiences.
• Generate new and compelling creative strategies and ideas to meet creative, business, and brand objectives.
• Find fresh ways to tell the Brand’s story in new and existing channels and innovate within established brand guidelines.
• Direct and develop inventive, breakthrough, and strategically sound content and campaigns.
• Lead the development of concepts, design, and artistic expressions (photography, illustration, video, etc.) across advertising, collateral, digital, and social channels for our B2C and B2B audiences.
• Oversee creative teams from idea to final deliverables to meet marketing strategies and objectives – ensuring the quality of concept, design, and brand compliance.
• Inspire and mentor the creatives assigned to you as direct reports – both writers and designers.
• Manage their careers and professional growth through one-on-ones, performance reviews, and mentorship.
• Manage and direct photo and video shoots when needed.
• Work with project managers to develop scopes (timing, vendor, etc.), set priorities, and manage workloads to ensure project completion within agreed upon budgets and timelines.
• Work closely with strategy and creative leaders and teams to ensure visuals and copy are strategic and tailored to best practices across channels.
• Present your work and build buy-in with marketing teams and business partners.
• Partner with marketing, strategy, business and project management leads to ensure input is properly solicited to inform the work and ensure team success.
• Monitor the external environment across the healthcare industry and the ad industry to identify and act on market competition, insights, trends, and opportunities.
• Build relationships across the marketing division and business segments to foster collaboration, and bold thinking.
• Help us use AI to increase the team’s effectiveness and output.

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Associate Creative Director – Art Direction, Design