Art Director

• Lead and mentor the design and animation teams to develop high-quality visual and motion work that meets brand and marketing goals across Mint Mobile and Ultra Mobile
• Provide actionable feedback through quarterly reviews and ongoing coaching to strengthen craft, career growth, and creative range for designers and animators
• Manage team dynamics and performance to keep a productive, collaborative, innovative environment for the team to do its best work
• Maintain a consistently high standard of design, animation, and visual storytelling across both brands while evolving aesthetics as business needs change
• Partner with the Creative Director, Copy as a dynamic duo to deliver breakthrough integrated creative across promotional campaigns, social, experiential/brand activations, and customer communications
• Collaborate with marketing partners, Creative Account Management, and external partners to plan and execute creative projects against shared deadlines
• Translate briefs (and more often, conversations) into ideas and visual concepts that drive action
• Present creative concepts, rationale, and a persuasive creative vision to senior leadership and stakeholders to secure alignment and buy-in

Creative Director, Design & Animation

• Lead and mentor the copywriting team to develop high-quality written content
• Provide actionable feedback through quarterly reviews and ongoing coaching
• Manage team dynamics and performance to maintain a collaborative environment
• Develop and steward a distinct, consistent tone of voice for each brand
• Partner with the Creative Director, Design & Animation to deliver breakthrough integrated creative
• Collaborate with marketing partners and external partners to plan and execute creative projects
• Translate briefs into ideas and narratives that drive action
• Present creative concepts to senior leadership and stakeholders

Creative Director, Copy & Story

• Lead the conceptualization and execution of social-first creative across platforms like Instagram, LinkedIn, TikTok, and emerging channels, ensuring content is engaging, culturally relevant, and optimized for each environment.
• Own the visual direction for integrated digital campaigns, including paid media, organic social, and email—ensuring consistency and cohesion across all touchpoints.
• Design with performance in mind, understanding what drives engagement, conversion, and audience behavior across platforms, and iterating creative based on insights and results.
• Contribute directly to design work when needed, creating high-quality assets including social graphics, motion concepts, storyboards, and digital layouts that align with brand and campaign goals.
• Provide visual direction, review, and approval for design deliverables.
• Oversee execution of design projects, from initial research and concept development through final delivery, ensuring high-quality, on-time deliverables that exceed client expectations.
• Engage directly with clients to understand their business objectives, present creative concepts, and incorporate feedback to refine and enhance design solutions.
• Stay informed about industry trends, emerging technologies, and best practices in design to drive continuous innovation and maintain Social Driver’s competitive edge.

• Become an expert on our brand and its voice, visual expressions, and guidelines.
• Immerse yourself in our business segments to understand their challenges, opportunities, and audiences.
• Generate new and compelling creative strategies and ideas to meet creative, business, and brand objectives.
• Find fresh ways to tell the Brand’s story in new and existing channels and innovate within established brand guidelines.
• Direct and develop inventive, breakthrough, and strategically sound content and campaigns.
• Lead the development of concepts, design, and artistic expressions (photography, illustration, video, etc.) across advertising, collateral, digital, and social channels for our B2C and B2B audiences.
• Oversee creative teams from idea to final deliverables to meet marketing strategies and objectives – ensuring the quality of concept, design, and brand compliance.
• Inspire and mentor the creatives assigned to you as direct reports – both writers and designers.
• Manage their careers and professional growth through one-on-ones, performance reviews, and mentorship.
• Manage and direct photo and video shoots when needed.
• Work with project managers to develop scopes (timing, vendor, etc.), set priorities, and manage workloads to ensure project completion within agreed upon budgets and timelines.
• Work closely with strategy and creative leaders and teams to ensure visuals and copy are strategic and tailored to best practices across channels.
• Present your work and build buy-in with marketing teams and business partners.
• Partner with marketing, strategy, business and project management leads to ensure input is properly solicited to inform the work and ensure team success.
• Monitor the external environment across the healthcare industry and the ad industry to identify and act on market competition, insights, trends, and opportunities.
• Build relationships across the marketing division and business segments to foster collaboration, and bold thinking.
• Help us use AI to increase the team’s effectiveness and output.

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