Director

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights.
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization.
• Reviewing performance of models across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions.
• Consult with clients regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
• Communicate campaign optimization results to clients to prove value against original business goals.

Director, Analytics & Insights – Programmatic

Consulting Director, Healthcare Technology Management

Managing Director

Partnership Director

Regional Director – PIP

Pharmacy Director