Marketing

• Develop and execute the field marketing strategy for the East Coast regions, aligned with pipeline and revenue targets.
• Build quarterly regional plans that integrate events, ABM motions, and sales and partner field activities.
• Manage Zenity’s Tier 2 events portfolio from contract negotiation to booth experience, staffing, pre- and post-event motions, and ROI reporting.
• Ensure each event is optimized for pipeline generation and brand visibility.
• Create regional programs that support pipeline goals, including executive dinners, roadshows, workshops, partner events, roundtables, and customer meetups.
• Build tight alignment with Sales and SE leadership to track performance, share insights, and drive measurable impact.
• Own 1:1, 1:few, and 1:many field ABM initiatives focused on high-priority accounts.
• Partner with growth marketing, product marketing, and brand marketing colleagues to create integrated pre-/during-/post-event campaigns.
• Support content and creative needs such as landing pages, nurture flows, signage, and enablement.
• Manage event budgets, timelines, tracking frameworks, and reporting for all regional programs.
• Create repeatable processes, templates, and toolkits that scale the field marketing function across geographies.
• Track and report performance across leads, MQLs, SQLs, and pipeline.

Field Marketing Manager

Marketing Coordinator

Marketing Intern II

Senior Manager, International Integrated Marketing

Senior Advisor, Strategic Marketing Campaign Development

Marketing Automation Specialist, Member Acquisition