Director

• Lead the development of a global channel strategy, including performance analysis, channel prioritization, and investment recommendations to maximize marketing and sales ROI.
• Oversee the design and implementation of analytics infrastructure, including data pipelines, integrations, and business intelligence tools that provide consistent, reliable insights into marketing performance.
• Partner closely with Marketing, Sales, and Finance leaders to align analytics outputs with strategic business goals, ensuring data-driven decisions that accelerate growth.
• Translate complex data into actionable insights and compelling narratives that inform executive decision-making and influence strategy.
• Establish and maintain channel performance dashboards and reports that provide clarity and focus on key metrics, enabling teams to act quickly and effectively.
• Foster a culture of continuous improvement and accountability across the analytics function, ensuring deliverables meet high standards of quality, simplicity, and impact.
• Act as a strategic advisor to senior stakeholders, proactively identifying business challenges, opportunity areas, and actions to improve channel efficiency and pipeline growth.
• Build and mentor a high-performing team of analysts and engineers focused on excellence, innovation, and learning from experimentation.
• Partner with data, marketing operations, and go-to-market teams to ensure alignment on data definitions, measurement frameworks, and processes for evaluating marketing effectiveness.

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