Zefr

Senior Social Media and Content Marketing Manager

Zefr

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $110,000 - $130,000 per year

Job Level

Senior

About the role

  • Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels.
  • Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar.
  • Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content.
  • Manage the company’s social media presence, including strategy, content creation, and community engagement.
  • Oversee paid media planning and execution to optimize reach, engagement, and ROI.
  • Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations.
  • Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns.
  • Manage agency and freelancer relationships to scale content and creative output.
  • Track and analyze brand performance, content engagement, and campaign results to inform strategy.
  • Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field; MBA a plus.
  • 7+ years of experience in brand marketing, content marketing, or digital marketing, ideally within B2B tech, advertising, or media.
  • Exceptional writing and storytelling skills with proven experience producing content for multiple channels.
  • Demonstrated success managing content programs such as blogs, newsletters, and social content calendars.
  • Proven experience executing 360° campaigns that integrate paid, owned, and earned media.
  • Strong strategic thinking, creative direction, and brand management experience.
  • Data-driven mindset with ability to measure and optimize content and campaign performance.
  • Excellent project management and cross-functional collaboration skills.
  • Experience managing agencies, creative partners, and budgets.
  • Passion for innovation, storytelling, and Zefr’s mission to enable responsible marketing.
Benefits
  • Flexible PTO
  • Medical, dental, and vision insurance with FSA options
  • Company-paid life insurance
  • Paid parental leave
  • 401(k) with company match
  • Professional development opportunities
  • 13+ paid holidays off
  • Summer Fridays (we leave early)
  • In-office, hybrid, and fully-remote work options available
  • In-office lunches and lots of free food
  • Optional in-person and virtual events (we like to celebrate!)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand marketingcontent marketingdigital marketingcampaign executioncopywritingcontent strategysocial media managementdata analysisproject management360° campaigns
Soft skills
strategic thinkingcreative directionstorytellingcollaborationinnovationcommunicationleadershipcommunity engagementbudget managementcontent optimization
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in JournalismMBA