Marketing Consultant
ZainCash
full-time
Posted on:
Location Type: Hybrid
Location: Amman • 🇯🇴 Jordan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- CVM & Lifetime Journey: Design and manage Customer Value Management (CVM) strategies to map and optimize the user’s lifetime journey, ensuring maximum retention and engagement.
- Tool Utilization: Expertly utilize MoEngage (or similar Customer Engagement Platforms) to create personalized, omnichannel campaigns based on user behavior and segmentation.
- Attribution & Analytics: Manage mobile measurement and attribution using Adjust to track acquisition sources, measure campaign ROI, and optimize ad spend.
- Leverage analytics tools to track user behavior and optimize conversion rates.
- Define and monitor key performance indicators (KPIs) to measure campaign effectiveness.
- Oversee the marketing budget, ensuring optimal allocation of resources and monitoring expenses for ROI.
Requirements
- Specific Technical Experience: Proven expertise in Digital Marketing tools is mandatory, specifically Adjust (for attribution) and MoEngage (for engagement/retention).
- CVM Expertise: Deep understanding of Customer Value Management (CVM) and mapping the customer lifetime journey within a Fintech or digital service context.
- Proven track record of successful marketing campaigns and brand-building initiatives.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Digital MarketingCustomer Value ManagementAttributionAnalyticsCampaign ManagementUser Behavior AnalysisKey Performance IndicatorsBudget ManagementOmnichannel CampaignsSegmentation
Soft skills
Strategic ThinkingAnalytical SkillsCommunicationResource AllocationProblem Solving